
Client Communication
Get the Most From Your Estimates
Remember, your client and veterinary practice are on the same side. Both of you want what’s best for the pet.
Client Communication
Can You Relate?
Pet owners might forgo veterinary care because of less-than-stellar interaction with the practice team.
Client Communication
Don’t Be a Copycat
Your veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners.
Client Communication
Rebounding From an Honest Mistake
After panic sets in following a medical error in veterinary practice, honesty and corrective measures go a long way in preventing another mistake down the line.
Client Communication
Soothing the Angry Pet Owner
You’re more likely to defuse a situation if you understand why clients become irritated.
Client Communication
A Matter of Life and Death
For heartbroken pet owners and tenderhearted care providers, the human-animal bond endures to the very end.
Client Communication
Why I Am in General Practice
Some of the situations I encounter nearly break my heart. Others, though, make my heart soar.
Client Communication
Make a Beeline for Felines
Cats and their owners often don’t get the attention they merit.


