business

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Chapter 15: Tales from the COVID-19 front lines

“In the face of the current normal, being busy isn’t all it’s cracked up to be. The busyness is not necessarily good for business.”

You snooze, you lose

Not preparing for a risk-management survey could cost you the chance to lower your insurance premiums. Not permitting a visit might mean a policy cancellation

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communication

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Improve the client experience

Do you need to change your hospital’s systems or the people you employ? Evaluating standards, protocols and training programs will get you started.

How to market your online pharmacy

One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.

Made to order

Maximize your home-delivery platform and online pharmacy to get clients the pet behavior products you trust and sell.

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community

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Two out of three is bad

We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more. Doctors, it’s your move.

Did you catch a financial virus?

If your portfolio is sickly, you better have a treatment plan. A simple 10-part test can help determine whether you should get a second opinion.

Why I wrote ‘Pet Nation’

America’s love affair with companion animals is now engrained in society. The millennial and Z generations have made sure of that.

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leadership

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Flow in uncertain times

Rather than being overwhelmed by a unique and daunting situation, practices and their owners seemed to tap into their inner reserves and resources and then meet the challenges with agility.

I dare you to delegate

Give yourself a well-deserved and well-justified break by assigning some of your tasks to people qualified to take them on. Everyone from your patients to your staff will benefit, and so will your clinic.

Trust your team to be great

Autonomy, a sense of purpose and well-timed feedback can elevate your employees to the next level of performance.

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merchandising

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Never stop learning

Whether in person or online, the educating of veterinary teams by sales reps needs to remain a priority, even in a COVID world.

Sales in a stay-at-home world

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Pick a winner

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.

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columns

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Improve the client experience

Do you need to change your hospital’s systems or the people you employ? Evaluating standards, protocols and training programs will get you started.

Two out of three is bad

We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more. Doctors, it’s your move.

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products

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Cardalis heart drug for dogs wins approval

The Ceva-produced prescription medication is indicated for use in AVVI cases.

Midmark releases 12-inch Multiparameter Monitor

A pre-procedure checklist and waveform libraries are among the features.

New Cubex software automates PMP reporting

Integration with veterinary practice management software smooths the process of complying with Prescription Monitoring Program rules.

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online exclusive

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5 ways to succeed in the pandemic era

The veterinary business model has changed quickly and for good reason. Technology is helping us to interact with clients and protect our teams.

How to avoid a COVID legal infection

Practice owners need to be careful to avoid claims over discrimination, paid leave, medical testing and harassment.

Prepare for post-pandemic success

Now is a great time to convey your practice’s brand and values through your communication, education and advertising.

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