business

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Chapter 13: Tales from the COVID-19 front lines

“I have never seen so many angry, rude, unreasonable, demanding and disrespectful clients. It’s very sad. Practices are supporting the team and firing those clients who misbehave.”

Chapter 12: Tales from the COVID-19 front lines

“The clinics weathering these stressful times relatively well are those that have looked innovatively at how technology can improve efficiency.”

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communication

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Crisis communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

Plan B

In the midst of crisis, turn fear and anxiety into clinic opportunities.

Don’t go dark during dark times

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

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community

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Retirement plans work for you

The investment program you and your employees participate in might not be the same one everyone turns to when it’s time to step away from the practice.

A long-term answer

Under a subscription wellness plan, pets and their owners return time and again. Ongoing preventive care is great for the patient, good for compliance and a net gain for practices and their teams.

Viva VVCA!

The newly established Veterinary Virtual Care Association will develop best practices, define standards and protocols, and do so much more.

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leadership

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How to avoid a COVID legal infection

Practice owners need to be careful to avoid claims over discrimination, paid leave, medical testing and harassment.

We will bounce back

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

‘Yes, and’

Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.

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merchandising

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Sales in a stay-at-home world

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Pick a winner

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.

Is it time for a change?

Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.

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columns

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Sales in a stay-at-home world

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Crisis communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

We will bounce back

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

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products

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ElleVet Sciences releases stress-fighting CBD chew

Calm & Comfort is made with cannabidiol and cannabidiolic acid.

FDA approves Clevor emesis drug for dogs

Prescription eye drops are formulated to induce vomiting in nearly all dogs within 30 minutes.

FDA approves generic feline parasiticide

Vetoquinol USA received a regulatory go-ahead for Imoxi Topical Solution for Cats.

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online exclusive

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How to avoid a COVID legal infection

Practice owners need to be careful to avoid claims over discrimination, paid leave, medical testing and harassment.

Prepare for post-pandemic success

Now is a great time to convey your practice’s brand and values through your communication, education and advertising.

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