business

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Better taste, less waste

A renewed focus on chewable medications can increase product sales, generate additional profits and promote client compliance.

Be the center of attraction

Why waste time looking for new clients if you don’t know why pet owners are leaving? Correct your hospital’s problems and start a marketing campaign.

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communication

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Power down

Going without your phone, email and other technological connections for days or even weeks can transform your world.

The value of empathy

Actively listening and focusing on feelings are keys to building stronger client relationships and reducing the risk of compassion fatigue in yourself.

Happy visit, happy business

Client-led, no-charge tours familiarize anxious pets with the hospital environment. Don’t forget the treats.

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community

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The future is PetGen

Make way, boomers and Gen Xers. Millennials and Generation Z are remaking how Americans view pets and veterinary care.

Save a life

A “four eyes” approach to drug security and a well-publicized employee assistance program are two crucial steps your practice can take today to help prevent suicide.

Step outside your comfort zone

Starting conversations about diversity and inclusion isn’t easy, but the payoff is well worth the time and effort.

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leadership

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Douse the flames of early burnout

Recognizing signs of physical, emotional and mental exhaustion is the first step in returning to your natural flow state.

Improve the feline experience

Devoting a day to cats and practicing low-stress handling techniques all the time will elevate wellness care in the mind of pet owners and improve medical care.

Take the lead on pet insurance

Technicians are in a great position to raise the topic of health coverage — and all its benefits — with clients.

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merchandising

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Count down to 2020

Figure out what truly belongs in next year’s inventory and plan ways to spread the word — and education — to your team and clients.

From irrelevant to significant

Clinics that commit themselves to getting more patients on parasite protection — and doing it the right way — will see their numbers improve.

Prevail at retail

Think imaginatively and freshen the look to jump-start sagging product sales.

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columns

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Power down

Going without your phone, email and other technological connections for days or even weeks can transform your world.

Douse the flames of early burnout

Recognizing signs of physical, emotional and mental exhaustion is the first step in returning to your natural flow state.

Improve the feline experience

Devoting a day to cats and practicing low-stress handling techniques all the time will elevate wellness care in the mind of pet owners and improve medical care.

More columns

products

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FDA approves broad-spectrum Bravecto Plus for cats

Veterinary sales of the topical parasiticide should start soon in the United States.

Varian radiotherapy units coming to VCA cancer centers

All 35 hospitals eventually will install TrueBeam or Halcyon systems.

BI’s NexGard will be made in Puerto Rico

A plant expansion will supply the North American market with the canine drug NexGard.

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online exclusive

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The SBA 504 solution

A Small Business Administration program allows business owners to purchase real estate with 10% down and at a below-market interest rate.

Don’t be a fraidy-cat when marketing

Advertising is a whole different animal. You first need to focus on a marketing plan that is actionable and measurable.

Enjoy the payoff from a new client payment system

The latest technology can assist with data analytics and inventory management. The ability to accept chip cards fights fraud.

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