“I have never seen so many angry, rude, unreasonable, demanding and disrespectful clients. It’s very sad. Practices are supporting the team and firing those clients who misbehave.”

“The clinics weathering these stressful times relatively well are those that have looked innovatively at how technology can improve efficiency.”

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

In the midst of crisis, turn fear and anxiety into clinic opportunities.

The investment program you and your employees participate in might not be the same one everyone turns to when it’s time to step away from the practice.

Under a subscription wellness plan, pets and their owners return time and again. Ongoing preventive care is great for the patient, good for compliance and a net gain for practices and their teams.

The newly established Veterinary Virtual Care Association will develop best practices, define standards and protocols, and do so much more.

Practice owners need to be careful to avoid claims over discrimination, paid leave, medical testing and harassment.

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.

Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

Surgical patients ride atop a cushion of air and can be warmed from above and below.

Calm & Comfort is made with cannabidiol and cannabidiolic acid.

Prescription eye drops are formulated to induce vomiting in nearly all dogs within 30 minutes.

Practice owners need to be careful to avoid claims over discrimination, paid leave, medical testing and harassment.

Now is a great time to convey your practice’s brand and values through your communication, education and advertising.