business

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Chapter 11: Tales from the COVID-19 front lines

“What actions are we going to take that will help propel us into a new normal that includes more compassion, more collaboration and more kindness?”

Win back the drug dollars

If you don’t use an online pharmacy, why not? Millennials and just about all other pet owners desire the convenience of home delivery. Start slow and the money will follow. 

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communication

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Crisis communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

Don’t go dark during dark times

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

Plan B

In the midst of crisis, turn fear and anxiety into clinic opportunities.

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community

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Retirement plans work for you

The investment program you and your employees participate in might not be the same one everyone turns to when it’s time to step away from the practice.

A long-term answer

Under a subscription wellness plan, pets and their owners return time and again. Ongoing preventive care is great for the patient, good for compliance and a net gain for practices and their teams.

Viva VVCA!

The newly established Veterinary Virtual Care Association will develop best practices, define standards and protocols, and do so much more.

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leadership

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We will bounce back

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

‘Yes, and’

Most people and teams default to some variation of “no” or “yes, but.” The alternative is your ticket to resilience and peace.

Switching gears

COVID-19 forced veterinary practices to forgo clinic walk-ins and instead move to parking lot transfers. You can make such non-traditional interactions even better for the client.

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merchandising

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Sales in a stay-at-home world

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Pick a winner

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.

Is it time for a change?

Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.

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columns

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Sales in a stay-at-home world

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Crisis communication

Your digital messaging needs to stand out from the crowd if you hope to reach distracted clients. Great subject lines matter.

We will bounce back

COVID-19 tested the ability of practice leaders to adapt to change. The profession will emerge better equipped to tackle the next challenge with optimism and grace.

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products

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FDA approves generic feline parasiticide

Vetoquinol USA received a regulatory go-ahead for Imoxi Topical Solution for Cats.

Merck to purchase Virbac’s Sentinel line

The $400 million deal adds Flavor Tabs and Spectrum to a Merck parasiticide catalog that already includes Bravecto.

VetriScience releases Cardio Pro heart supplement

Veterinary-exclusive chew contains Hawthorn phytosome and 10 other ingredients.

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online exclusive

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Prepare for post-pandemic success

Now is a great time to convey your practice’s brand and values through your communication, education and advertising.

Zoetis launches Pumpkin pet insurance

Policyholders who choose preventive care coverage will receive a Zoetis parasiticide directly from the company.

Advocacy group sees a bright future for remote care

The Veterinary Virtual Care Association wants to take telemedicine to the next level — and beyond.

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