business

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Include price for yourself in the price on the shelf

VHMA Critical Issues Summit explores value-based pricing.

The West does best in the second quarter

Mid-Atlantic and Great Lakes veterinary practices had their ups and downs.

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communication

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Connect with clients of all ages

Modern-day pet owners, whether millennials or baby boomers, often have different needs and expectations. One thing they share is a desire for outstanding service.

How to communicate value

A consistent message, outstanding education and the latest technology solutions can help bond a client to the practice.

The road to fearlessness

Clients can turn their dog or cat into a well-adjusted travel companion with a little help from you.

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community

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Let’s get personal

Understanding when the white coat is off or on is a key to successful personal and professional growth.

The state of the VCPR

The advent of telemedicine has brought a new focus to the veterinarian-client-patient relationship and its diverse definitions and interpretations.

Fairness and equity for all

While we cannot always know every back story to every situation, approaching decision making from an equity framework can help mitigate disparities.

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leadership

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Uh-oh, it’s OSHA

Don’t be caught unprepared and out of compliance when an inspector shows up. Your employees’ health and safety are at stake.

Separation anxiety

Noncompete agreements protect the practice when a veterinarian leaves, but they are not always enforceable, so choosing an alternative measure could be a smart move.

Discounts? No!

Marking down prices on veterinary services is the bane of our profession, so consider an alternative approach.

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merchandising

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A day in the shoes of a pharma rep

Does your hospital take advantage of everything a salesperson has to offer? If not, your patients and practice are missing out on tremendous products and services.

If it’s in stock, they will buy it

Are your inventory controls lacking? Sending a pet owner away empty-handed doesn’t help the patient, the client relationship or the hospital.

They’re on your team

Distributors deliver more than products. The services they provide can improve a veterinary practice’s bottom line.

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columns

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A day in the shoes of a pharma rep

Does your hospital take advantage of everything a salesperson has to offer? If not, your patients and practice are missing out on tremendous products and services.

Let’s get personal

Understanding when the white coat is off or on is a key to successful personal and professional growth.

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products

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Tomlyn launches third Equistro supplement for horses

Chrysanphyton is formulated to support circulation and vascular function.

Virbac introduces multifunctional dog chew

C.E.T. Veggiedent Fr3sh fights tartar, reduces bad breath and supports digestion.

Artificial intelligence powers new X-ray software

Vetology AI can be used to diagnose heart size abnormalities and other conditions.

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