Booking more appointments is about reengaging with lapsed clients, maintaining relationships and promoting your practice to new pet owners.
Expert Advice on Making Your Veterinary Social Media Marketing Shine
Most of your veterinary clinic's clients — and a host of potential clients — are on social media. The numbers don't lie: around 70% of Americans above the age of 18 use social media, according to the Pew Research Center. Are you reaching them there? Consider veterinary social media marketing a must-have for clinics in this day and age. But with so many options — ranging from Facebook to Instagram to TikTok — and so little spare time for creating content, it can seem daunting to take a proactive approach to social media marketing for your veterinary clinic.
That's where the experts come in. Social media marketing experts across the veterinary industry offer their wisdom and insights in Today's Veterinary Business every issue. Read on to see some of the most pressing issues regarding social media and scroll down to see the exhaustive list of articles touching on this topic.
Which Social Media Platforms Should My Veterinary Clinic Use?
As mentioned above, there is an overwhelming amount of social media sites out there. But not every platform is created equal when it comes to ROI for your veterinary hospital. Take some time to consider your goals for social media marketing, what your clients expect (and what platforms they use) and the tools offered by each site. For example, some sites could also be leveraged for booking appointments. For more advice, check out this column from Caitlin DeWilde, founder of TheSocialDVM, on how you should decide which platforms to use for your veterinary hospital's social media marketing.
Veterinary Social Media Post Ideas
There are so many pages and veterinary hospitals on Facebook and other social media sites competing for your clients' attention. So how do you stand out? It's important to consider the 5 W's of your hospital's marketing approach: who, what, when, where and why. Additionally, consider what makes your veterinary hospital different and showcase it with intentional and original content. Veterinary marketing expert Eric Garcia discusses ways to create engaging content in this column. Finally, zero in on your ideal audience (your VIPs) and create a specifically content plan to reach them with engaging information.
Take a look at the complete archive of social media marketing content below and sign up for a free subscription to Today's Veterinary Business for the latest marketing and business insights for veterinary practice managers and owners.
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Finish the Job
Veterinary practices need a well-executed digital identity to attract potential employees and ease the application process.
Do It Yourself or Delegate?
Veterinary marketing has come a long way, putting pressure on clinics to handle everything, hire a partner or cut back.
Your New Intern: ChatGPT
If you’re exploring new technologies to enhance your veterinary practice’s marketing effort, one worthy of attention is ChatGPT, an AI-powered conversational tool that generates humanlike responses.
Don’t Be a Copycat
Your veterinary clinic’s marketing must differentiate between felines and canines to appeal to their respective owners.
Does Your Website Need a Refresh?
Nothing sends a worse message to online visitors than obsolete information, boring photos and broken links.
How to Fine-Tune Your Marketing
Focus on five principles to prevent your client communication from falling flat.
Raise Your Email Marketing Game
The optimal tempo ranges from monthly to weekly.
What’s Right and Wrong With Your Website?
An attractive online presence will help you lure new clients and their pets.
Bring the team together to figure out your “why?
How to Market Your Online Pharmacy
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.
Too Much Screen Time
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.
Draw a Line When Online
Learn to safeguard your practice’s social media channels and encourage positive client interaction.
Define and Refine
For years, much of veterinary marketing has focused on bringing clients — any client — into the practice.
Failure’s Not an Option
Learn what to do when your social media channels stop meeting your objectives.
Q&A: Postcards, One-Star Reviews and Active Clients
Opening Shots columnist Dr.
Use the latest digital technology to get new pet owners to your curb or through your door and then coming back for more.
The Inside Track
You can’t calculate ROI or progress without knowing where you began.
Veterinary practices, particularly those that want to connect with millennials and younger generations, should consider Instagram.
Less Ringing, More Appointments
Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff.
Stop, Look and Listen
Your social media managers spend time pushing out great content, but do they monitor reactions and complaints?
How to Market Your Online Pharmacy
One-and-done promotional campaigns won’t sustain a valued revenue source.
Don’t Go Dark During Dark Times
Social media plays a key role during evolving situations like COVID-19.
The True You
Spend time writing your online biography so that it communicates the essence of your personality and values.