Bond With a Pet Trainer
An outside expert can meticulously answer many of the questions your clients pose and prepare pets to be willing participants in veterinary care.
Clients have asked me almost every conceivable pet behavior question over the past 20 years, including some that I never envisioned. And while at the beginning of my career I was always willing to spend lots of extra time with clients during an appointment, I soon found that to be exhausting, unsustainable and, later as […]
Assisting From Afar
Telemedicine allows veterinarians to communicate with homebound clients, observe patients in a relaxed state and even suggest alterations to the pet’s environment.
I don’t think a single veterinary colleague of mine would disagree that 2020 has been one of the most challenging years professionally and personally. Abrupt changes to workflow, curbside appointments, the immediate need for instant digital communication and the exponential pet explosion involving many first-time owners have all occurred at once. The typically slow-to-change veterinary […]
Take the fear out of dermatology
You need to get the patient into the clinic, perform diagnostic tests in a nonthreatening manner, set client expectations and schedule follow-ups.
When I was in veterinary school, dermatology was one of my least favorite subjects. We didn’t have a lot of great options for an itchy dog except allergy shots and steroids. Many of my cases ended with frustrated pet owners because of the numerous medication side effects they saw at home. During my early days […]
Made to order
Maximize your home-delivery platform and online pharmacy to get clients the pet behavior products you trust and sell.
Living with a human or furry family member who is battling a chronic disease can be incredibly stressful. Living with a chronically anxious dog or cat can be just as difficult, and it’s a situation many veterinarians fail to recognize. Traditional solutions to pet behavior issues haven’t been consistently available during the pandemic because, in […]
In the midst of crisis, turn fear and anxiety into clinic opportunities.
Asking my team members “How are you?” was difficult in the throes of the COVID-19 pandemic. The responses typically were accompanied by sagging shoulders and expressions of frustration, sadness or uncertainty. The pandemic waged war on our physical, emotional, and mental and financial health, but we continued to drag ourselves to work to fulfill our […]
Team up to tackle pain
Too many dogs and cats don’t receive needed relief. Hospital staff should use the power of observation and diagnostics to do what is best for the patient and to build client trust.
I wish the following statements were purely historical, but as shared by Dr. Michael Petty during a discussion of the business of pain management, they are being spoken in veterinary clinics today by some of our colleagues. “Pets don’t feel pain like we do.” “It will help my patients’ recovery if they feel some pain […]
7 strategies for a fearless start to 2020
From sedation to communication, much can be done to make a veterinary visit less stressful for pets and their owners. Don’t forget the towels.
It’s a new year and a new decade, which should give us even more incentive to strive for a better personal and professional life. As you check off another item on your list of resolutions, consider these seven ways to eliminate or reduce fear, anxiety and stress in your patients, clients and team members. 1. […]
The fearless journey of a homeless pet
Veterinary practices should partner with shelter and rescue organizations to ensure that animals are ready for adoption and get the lifelong medical care they deserve. A new Fear Free program can help.
U.S. shelter groups care for approximately 10 million or more homeless animals annually, mostly dogs and cats. Why is this important to small animal practices? Because we should strive to: Make these dogs and cats our patients and their new owners our clients. Improve and maintain the animals’ physical and emotional health. Help the pets […]
Happy visit, happy business
Client-led, no-charge tours familiarize anxious pets with the hospital environment. Don’t forget the treats.
Most consumers express increased satisfaction when they hear the magic word “free,” whether it’s a complimentary upgrade on an airplane flight or a no-cost vanilla latte at Starbucks. Business owners, however, often struggle to find value in giving away a product or service. Allow me to introduce you to the Happy Visit, a free service […]
Trust the process
Reducing fear and stress in patients might require changing the workplace culture. Once you have the team’s attention and buy-in, your clients will take notice.
It’s a busy Monday morning at your practice, full of appointments and a few walk-ins spilling over from the weekend. And then, in the midst of controlled chaos, an anxious German shepherd is scheduled for a 20-minute appointment to “check hips.” A few years ago, just writing those words would have sent my shoulders hunching […]