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Merchandising
How to Market Your Online Pharmacy
One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.
Client Communication
Don’t Go Dark During Dark Times
Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.
Social Media
The True You
Spend time writing your online biography so that it communicates the essence of your personality and values. Pet owners look for a genuine connection when they search for a veterinarian.
Client Communication
Emotional Connections
Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.
Sponsored Content
How to Master Recruiting in the Digital Age
Take advantage of digital tools, such as apps, when recruiting for veterinary talent.
Social Media
5 technology must-haves
Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?
Social Media
Power down
Going without your phone, email and other technological connections for days or even weeks can transform your world.
Innovation/Technology
Is Your Website ADA Compliant?
The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.
Client Communication
Apt apps
The right mobile application can enhance your practice, your relationship with clients and, most importantly, pet health.
Patient Care
The Forgotten Feline
Too many veterinary practices focus on dogs in their marketing efforts. Cats and their owners deserve your attention.
Social Media
Make Every Post Count
A passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.
Practice Management
Turn a negative into a positive
It’s not uncommon to have clients update a review to show a better star ranking or to delete the review.
Innovation/Technology
Picture perfect
Violating copyright law can cost your practice in more ways than one. Now is the time to scour your website, social networks and marketing materials for ill-gotten images.
Client Communication
Connect With Clients of All Ages
Don’t assume a millennial won’t want to talk to you by phone or in person and will favor online options.
Practice Management
‘How may I assist you?’
If a pet owner reaches out and you don’t respond within a reasonable time frame, how much revenue are you losing?
Innovation/Technology
Show the love
Veterinary medicine is so dead set on acquiring new clients that we hardly stop to tell existing clients how much we appreciate them.
Client Communication
Connect with clients through stories
Sharing authentic stories and successful outcomes is a winning scenario across the board.
Social Media
Get With the Program
The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.
Client Communication
5 SEO Techniques You Can Implement Today
Maximize your veterinary clinic website’s visibility so internet users — and potential clients — can find you easier.