Innovation/Technology
How Technology Is Changing Veterinary Practice
AI, telehealth, and home diagnostics are creating new entry points into veterinary care. The profession’s future depends on coordinating the entire system, not guarding a single door.
Patient Care
How Veterinary Practices Can Prepare for an Aging Pet Population
Longer pet lifespans are transforming case mix, client expectations, and the business of veterinary medicine.
Practice Management
The Key to Success Is Local Leadership
The folks running the show, not the logo on the door, make a veterinary clinic shine.
Personal/Professional Development
What Would Ted Lasso Say?
The veterinary profession can learn a lot from a folksy, endlessly optimistic, make-believe soccer coach.
Personal/Professional Development
Make Secondary Care Second Nature
Don’t underestimate what general practitioners are capable of.
Veterinary Industry
The Truth Behind Veterinary Medicine’s Challenges and Victories
Rising fees and diminishing capacity have put pet owners and our profession in a bind.
Veterinary Industry
What if Things Go Right?
It’s not wishful thinking to say a stunning transformation of the veterinary profession is within reach.
Veterinary Industry
Veterinary Main Street and Wall Street
We’re gradually shifting from traditional practice ownership to a corporate model. Fortunately, the future is bright for both.