Practice Smarter

C’mon, veterinarians, you can do better. You need to stop discounting, and clients need to pay for all services rendered. Oh, and two more things: Dress the part and treat your employees properly. Now get to work!

You might not believe me after reading this article, but few things bug me in life. That is especially true with regard to my personal life. I subscribe to the philosophy “Life is too short, so don’t let the little things bother you.” Some things on the business side of my life, however, do bother […]

Practice managers are hired to manage. Often, the best approach is to direct team members to make decisions and resolve conflicts on their own.

Recently, while consulting at a veterinary practice, I saw the manager being constantly interrupted by team members. Many times, a line of people formed at the door. One team member was requesting a day off, another was asking for authorization to dispense heartworm medication, another was upset about how a co-worker had treated her, and […]

Modest improvements in benefits or pay, or both, can pay off when it comes to recruiting and retaining employees. An incentive program can help.

Has hiring employees gotten harder lately? Not just finding veterinarians, but also veterinary nurses and other team members. Naturally, low unemployment is one reason for the problem. Another is the fact that we have underpaid veterinary employees for quite some time. I don’t think any practice purposefully underpays team members. Instead, we do it because […]

Practice owners need to be fairly compensated. A four-tier formula is the answer.

As the owner of your veterinary practice, how do you determine your compensation and benefits? Unfortunately, many practice owners are what I call bottom feeders. That is, whatever amount is left in the bank account at the end of the month is how much they pay themselves. This is not how you should determine your […]

Production-based compensation, when implemented correctly, is a win-win for the veterinarian and the practice owner.

An article recently published in this journal [“A Prescription for Change,” October/November 2018] declared that it is time to do away with production-based compensation and “all its ills.” The article went on to proclaim that production-based compensation is no longer viable as a means of compensation for associate veterinarians. I could not disagree more. First […]

Download Mark Opperman’s Mystery Shopper Report here.

Do the little things to turn an average client experience into one that pet owners will relish and long remember.

We all know that clients determine the quality and value of a veterinary practice based on what they see and experience. Furthermore, this determination is made in the first three minutes that clients come into contact with the practice. This phenomenon is known as perception of value. During a recent onsite consultation, I noticed a […]

Preventing embezzlement, or at least lowering the risk, starts with the practice owner and entails strict adherence to policies and procedures.

The latest statistics indicate that 1 in 10 veterinary hospitals loses at least $10,000 to embezzlement in a given year. Have you taken precautions so you don’t become a victim, too? Whenever I or one of my firm’s consultants assist a veterinary hospital, we perform a minor audit of the practice’s end-of-day procedures to look […]

Marking down prices on veterinary services is the bane of our profession, so consider an alternative approach.

I don’t understand why the veterinary profession discounts its services. To my way of thinking, a business that discounts services is basically saying that customers are being overcharged the rest of the time, so now the services are being charged appropriately. When was the last time you got a discount from your physician, dentist, surgeon […]

I recommend using pre-exam canine and feline checklists during annual wellness visits. Download the canine checklist here. Download the feline checklist here.