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appointments

Less Ringing, More Appointments

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Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff.

Your clinic’s phone rings again. Email notifications pop up. The Messenger tab flashes. You haven’t checked your app dashboard yet. Everybody wants an appointment. You throw back coffee, take a deep breath and respond to clients by flipping back and forth on the appointment calendar, offering time slots and sending confirmations. Client A responds to […]

social media

Stop, look and listen

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Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble when you ignore pointed replies and simple questions.

Most veterinary practices have a strategic plan to publish Facebook and Instagram posts, email reminders and newsletters, deploy push notifications, and send text messages. Once these marketing efforts are scheduled and executed, the team members responsible can breathe a sigh of relief, right? Yes and no. Practices that stop here miss crucial opportunities to build […]

online pharmacy

How to market your online pharmacy

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One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.

Online pharmacies have grown in popularity over the past decade, attaching themselves to one veterinary practice after another. It’s no surprise that the trend has accelerated in the wake of COVID-19. Yet, Diggo reported a couple of startling statistics: While 63% of veterinary hospitals have an online pharmacy, only 16% of pet owners think their […]

social media

Don’t go dark during dark times

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Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

Just a few months ago, people were leading normal lives: eating at restaurants, spending time with friends and family, attending sporting events and shopping for groceries without fear of scarcity. In only a month or so, our entire world was upended as the global COVID-19 pandemic spread fiercely without consideration for country, race or ideology. […]

biographies

The true you

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Spend time writing your online biography so that it communicates the essence of your personality and values. Pet owners look for a genuine connection when they search for a veterinarian.

What we convey to pet owners via our website and social media accounts speaks volumes about us. The truth is, the majority of pet owners will “meet” you online before they ever see you in person. A quick Google search will return dozens, if not hundreds, of results about you and your veterinary practice. This […]

emotional

Emotional connections

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Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.

Whether we’re aware of it or not, people of all types and all around the world gravitate toward emotional messages. Think about the last book you read or the last movie you watched. Chances are, you either liked or disliked the story because of the way it made you feel. Yes, the way we feel […]

technology

5 technology must-haves

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Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?

Technology has changed how our world operates in almost every way imaginable, from the way we connect with family and friends to the ways we shop, work and live. Let’s start by looking at something universal, like shopping. A recent study predicted that e-commerce sales will balloon to $4.5 trillion by 2021, up from $2.3 […]

Power down

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Going without your phone, email and other technological connections for days or even weeks can transform your world.

This month, instead of convincing you about the benefits of technology, I’ll switch gears to an important topic in the world of constant connectivity. While we’re more plugged into technology than ever before — a chapter in human history that has inspired widespread social activism, provided a boon to developing economies and bonded us to […]

website

Is your website ADA compliant?

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The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.

We all find a reason to log onto the web every day, whether to connect socially with friends and colleagues, pay bills, do research, or perform countless other tasks. (That is unless we’re #unplugged!) However, most people — and that includes veterinary practice owners — are unfamiliar with the fundamental guidelines created under the Americans […]

mobile app

Apt apps

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The right mobile application can enhance your practice, your relationship with clients and, most importantly, pet health.

It’s all too easy to become overwhelmed by new offerings flooding the veterinary marketplace. While many of the shiny, new mobile apps are worth their weight in gold, cutting through the noise to determine the best fit for a veterinary practice isn’t so simple. As more companies promise to enhance engagement with the modern pet […]

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