Socially Acceptable

Purge your practice of social media outlets that aren’t worth the effort. Facebook and Instagram might be all you need.

When time and staff are in short supply, putting energy into social media — particularly multiple platforms — can be hard. As social media evolves, you will find more opportunities to drive business to your practice along with more opportunities to waste precious time. First, let’s review the landscape. Ignoring business registries like Google Business, […]

When was the last time you updated your client information sheet? Put it online, and ask the right questions.

Remember those old-school client registration forms? You know, the ones on a clipboard that we gave to clients, but only until the pandemic emerged, at which point we either created digital versions or disinfected the clipboards after use? Even before curbside care became normal, our client registration forms needed an overhaul. When COVID-19 hit, many […]

Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff.

Your clinic’s phone rings again. Email notifications pop up. The Messenger tab flashes. You haven’t checked your app dashboard yet. Everybody wants an appointment. You throw back coffee, take a deep breath and respond to clients by flipping back and forth on the appointment calendar, offering time slots and sending confirmations. Client A responds to […]

Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble when you ignore pointed replies and simple questions.

Most veterinary practices have a strategic plan to publish Facebook and Instagram posts, email reminders and newsletters, deploy push notifications, and send text messages. Once these marketing efforts are scheduled and executed, the team members responsible can breathe a sigh of relief, right? Yes and no. Practices that stop here miss crucial opportunities to build […]

One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.

Online pharmacies have grown in popularity over the past decade, attaching themselves to one veterinary practice after another. It’s no surprise that the trend has accelerated in the wake of COVID-19. Yet, Diggo reported a couple of startling statistics: While 63% of veterinary hospitals have an online pharmacy, only 16% of pet owners think their […]

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

Just a few months ago, people were leading normal lives: eating at restaurants, spending time with friends and family, attending sporting events and shopping for groceries without fear of scarcity. In only a month or so, our entire world was upended as the global COVID-19 pandemic spread fiercely without consideration for country, race or ideology. […]

Spend time writing your online biography so that it communicates the essence of your personality and values. Pet owners look for a genuine connection when they search for a veterinarian.

What we convey to pet owners via our website and social media accounts speaks volumes about us. The truth is, the majority of pet owners will “meet” you online before they ever see you in person. A quick Google search will return dozens, if not hundreds, of results about you and your veterinary practice. This […]

Marketing to your clients and other pet owners is more effective when you engage them and encourage their involvement. Storytelling can open the floodgates and improve your practice’s visibility.

Whether we’re aware of it or not, people of all types and all around the world gravitate toward emotional messages. Think about the last book you read or the last movie you watched. Chances are, you either liked or disliked the story because of the way it made you feel. Yes, the way we feel […]

Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?

Technology has changed how our world operates in almost every way imaginable, from the way we connect with family and friends to the ways we shop, work and live. Let’s start by looking at something universal, like shopping. A recent study predicted that e-commerce sales will balloon to $4.5 trillion by 2021, up from $2.3 […]

Going without your phone, email and other technological connections for days or even weeks can transform your world.

This month, instead of convincing you about the benefits of technology, I’ll switch gears to an important topic in the world of constant connectivity. While we’re more plugged into technology than ever before — a chapter in human history that has inspired widespread social activism, provided a boon to developing economies and bonded us to […]