Client Communication
How to Prepare New Pet Owners Financially
Veterinarians have an excellent opportunity to establish a healthy financial relationship with clients founded on transparency and trust.Veterinary Nursing
Rethinking the Technician’s Role in the Age of Telemedicine
Despite their critical role, veterinary technicians are not always recognized for their impact on the pet care industry. It’s time for that to change.Finance
Another Way to Pay for Pet Care
I read Mark Opperman’s column discussing how veterinary practices can address funding for their charitable cases [“All for a Good Cause,” December 2021/January 2022].
Personal Wellness
How to Improve Our Students’ Mental Wellness
Read how Ross University School of Veterinary Medicine is teaching the importance of mental wellbeing to veterinary students.Diversity and Inclusion
Loving Our Pets in a Diverse World
My first dog, Ebony, died in our backyard, not because she wasn’t loved but because we didn’t know what we didn’t know.
Personal Wellness
Kudos to Andy Roark
I am not that person who sends editorial feedback, but I had to write and say that Andy Roark’s article “How We See Ourselves Matters” [October/November 2021] really resonated with me.
Merchandising
Let’s Protect the Vital Pet-to-Vet Relationship
Like so many industries, the veterinary community has experienced enormous changes over the past 18 months.
Personal Wellness
A Profession in Search of Hope
Veterinarians are accustomed to difficult conversations.