Max Axler
Max Axler is Synchrony’s executive vice president and chief credit officer. He is an expert on Synchrony’s credit-decisioning platform PRISM.
Read Articles Written by Max Axler
Veterinarians know the scenario all too well: A pet owner frantically rushes her beloved golden retriever mix to the clinic. The dog, usually a playful bundle of energy, is now lethargic, struggling to keep his food down. Seeing the worried look on the pet owner’s face, the veterinary team springs into action, performing thorough diagnostics that reveal a foreign body requiring immediate surgery. The good news? Thanks to veterinary advancements, the team can act quickly and the post-surgery prognosis is excellent. The harder part? Discussing the cost.
For many pet owners, looking at the cost for this type of procedure can bring hesitation and mixed feelings, not because they don’t want the best care for their pet, but because they might not be financially prepared. According to Synchrony’s 2025 Pet Lifetime of Care Study, nearly 8 out of 10 pet owners underestimate the true cost of caring for their pets over a lifetime. The study shows that lifetime care costs have risen since 2022, increasing nearly 12% for dogs and 19 percent for cats, and extending beyond those two categories to include small companion animals such as rabbits, chinchillas, and gerbils. These rising costs contribute to significant financial worry for many pet owners, with roughly half reporting that unexpected expenses cause substantial concern.
In these moments, veterinary teams find themselves doing more than just delivering medicine. They become compassionate guides, helping pet owners navigate difficult decisions throughout the care process. Increasingly, other payment options, including access to credit, are becoming an indispensable part of these conversations and solutions. They offer a lifeline for pet owners that help shift conversations from potentially heartbreaking compromises to hopeful possibilities, keeping the focus squarely on the care these furry family members need.
Why Credit Access Is a Game Changer for Pets and the People Who Love Them
When pet owners bring a dog or cat into the family, they imagine years of companionship and joy, often not the financial commitment that comes with it. People are continuing to deepen their relationships with their pets, while the lifetime cost of care and keeping them healthy has risen sharply. Without preparation, these costs can catch pet owners off guard, leaving them struggling to keep up financially. A surprising portion of owners report facing unexpected pet care costs exceeding $250, yet only a minority feel comfortable managing a major pet expense without assistance.
When pet owners are aware of their financing options, they:
- Can focus on decision-making
- Are more likely to say yes to early diagnostics, important preventive care, and timely treatments
- Are empowered to act with confidence and focus on what is best for their pets, rather than waiting and watching a condition worsen, which can narrow options and increase suffering
This shift results in healthier pets living longer lives. Pets get the care they need when they need it, and veterinary teams can focus on their core mission of practicing medicine, rather than on continued financial discussions. For pet owners, the difficult question shifts from “Can we afford this?” to “What’s truly best for my beloved family member?”
Offering third-party financing allows veterinary practices to help pet owners, their pets, and the practice itself. Financing makes everything from routine wellness visits that prevent future problems to specialty care and complex procedures more accessible. Flexible payment options also support planning ahead for a pet’s changing needs as they age.
This compassion extends to all families, including those pet owners who may not have a perfect credit score or a traditional credit history. Many pet owners have steady incomes and are responsible with their money, but don’t always fit neatly into conventional credit models. That is where financing partners step in, looking beyond just credit scores to understand each person’s unique circumstances. This broader approach can unlock doors for more pet owners, ensuring they can access the best possible care for the animals they love.
Supporting Better Decisions and Stronger Practices
When pet owners feel more confident in their ability to pay through financing solutions, they can agree to recommended care, knowing their decisions are rooted in love rather than immediate financial constraint. This confidence supports healthier veterinary practices, enabling them to keep their focus on what matters most: the wellness of the animals in their care.
Practices considering financing partners should look for solutions that offer:
- Efficient integration: Modern financing solutions that can seamlessly connect with practice management software, simplifying how practices manage financing processes
- Fast, comprehensive underwriting: Rapid, innovative prequalification and credit decisions, with no impact on Vantage or FICO scores, that allow treatment to begin without delays
- Reduced administrative burden: Financing that contributes to predictable, immediate payment flows, allowing staff to focus on pet care and a positive pet owner experience
- Support for practice growth: Systems that allow for prompt provider payments
Ultimately, the right financing partner does more than process payments. They become a partner for growth and an extension of the practice’s broader mission, freeing up veterinarians and their teams to keep their focus on delivering exceptional care.
Financing as a Vital Part of Veterinary Care
The role of financing in veterinary medicine is constantly evolving. It is also expanding access to credit, even for those who don’t usually qualify through traditional channels. In doing so, the industry is striving to ensure that the latest medical innovations are paired with options for people to afford them.
When cutting-edge medical breakthroughs are coupled with accessible, supportive financial options, the most difficult conversations in the exam room change. Instead of discussing what is most affordable in the moment, the focus becomes love for one’s pet and what is possible for their care. This allows pet owners to concentrate on keeping their pets happy and healthy, making decisions rooted in compassion rather than financial constraint.
