Practice Management Archives

How to Fine-Tune Your Marketing

Focus on five principles to prevent your client communication from falling flat.

Younger generations want a modern experience from their veterinarian and are willing to search for it.

The optimal tempo ranges from monthly to weekly. In any event, be sure to measure the effectiveness of your messages.

Medical leave isn’t blanket protection for employees when the circumstances warrant termination.

Negotiating aggressively during a job interview might generate feelings of unfairness. The opposite approach can be a win-win for both sides.

Each veterinary practice must determine the best approach, whether it involves salary, production or a combination.

Illness is something we prevent. Wellness is something we grow.

Veterinary hospitals range from the basic to the elaborate. Any type can succeed when you and your team are aligned.

Employee embezzlement is no small matter. Practice leaders can do a lot to prevent, or at least limit, it.

Opening Shots columnist Dr. Ernie Ward answers your questions.