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Practice Management

Practice Management

How to Fine-Tune Your Marketing

Focus on five principles to prevent your client communication from falling flat.

Innovation/Technology

Passionate Pet Parents

Younger generations want a modern experience from their veterinarian and are willing to search for it.

Practice Management

Raise Your Email Marketing Game

The optimal tempo ranges from monthly to weekly. In any event, be sure to measure the effectiveness of your messages.

Human Resources

Can I Fire Someone Who’s Off Work?

Medical leave isn’t blanket protection for employees when the circumstances warrant termination.

Human Resources

Let’s Make a Deal — Cooperatively

Negotiating aggressively during a job interview might generate feelings of unfairness. The opposite approach can be a win-win for both sides.

Human Resources

How to Structure an Associate DVM’s Pay

Each veterinary practice must determine the best approach, whether it involves salary, production or a combination.

Personal Wellness

Cultivating the Veterinary Garden

Illness is something we prevent. Wellness is something we grow.

Practice Management

What Kind of Practice Do You Actually Have?

Veterinary hospitals range from the basic to the elaborate. Any type can succeed when you and your team are aligned.

Business Insurance

The Dishonest Truth

Employee embezzlement is no small matter. Practice leaders can do a lot to prevent, or at least limit, it.

Personal Wellness

Sick Days, Pay Raises and Physical Health

Opening Shots columnist Dr. Ernie Ward answers your questions.
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