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Viewpoints

Client Communication

How to Prepare New Pet Owners Financially

Veterinarians have an excellent opportunity to establish a healthy financial relationship with clients founded on transparency and trust.

Veterinary Nursing

Rethinking the Technician’s Role in the Age of Telemedicine

Despite their critical role, veterinary technicians are not always recognized for their impact on the pet care industry. It’s time for that to change.

Finance

Another Way to Pay for Pet Care

I read Mark Opperman’s column discussing how veterinary practices can address funding for their charitable cases [“All for a Good Cause,” December 2021/January 2022].

Practice Management

Collaboration Is Essential

The AVMA responds to Bob Lester's recent article.

Personal Wellness

How to Improve Our Students’ Mental Wellness

Read how Ross University School of Veterinary Medicine is teaching the importance of mental wellbeing to veterinary students.

Diversity and Inclusion

Loving Our Pets in a Diverse World

My first dog, Ebony, died in our backyard, not because she wasn’t loved but because we didn’t know what we didn’t know.

Personal Wellness

Kudos to Andy Roark

I am not that person who sends editorial feedback, but I had to write and say that Andy Roark’s article “How We See Ourselves Matters” [October/November 2021] really resonated with me.

Merchandising

Let’s Protect the Vital Pet-to-Vet Relationship

Like so many industries, the veterinary community has experienced enormous changes over the past 18 months.

Personal Wellness

A Profession in Search of Hope

Veterinarians are accustomed to difficult conversations.

Personal Wellness

Time and Money

I read with interest Dr.

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