About the Author
Socially Acceptable columnist Caitlin DeWilde, DVM, is the founder of The Social DVM, a consulting firm helping veterinary professionals learn to manage and grow their social media, online reputation and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of its Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting and writing. She is the author of the “Social Media and Marketing for Veterinary Professionals” textbook.
Written By This Author
Innovation/TechnologyUse artificial intelligence to enhance your practice’s marketing campaigns, but remember to scrutinize the results.
Client CommunicationYour veterinary clinic's marketing must differentiate between felines and canines to appeal to their respective owners.
Practice ManagementNothing sends a worse message to online visitors than obsolete information, boring photos and broken links.
Practice ManagementFocus on five principles to prevent your client communication from falling flat.
Practice ManagementBring the team together to figure out your “why?” Then, brainstorm content and decide what you can afford in people and time.
Sending clients to a trusted retail partner can generate more revenue for you and greater pet owner loyalty.
Social media is best consumed and managed in moderation to achieve a good work-life balance and your practice’s marketing goals.
Learn to safeguard your practice’s social media channels and encourage positive client interaction.