Client Communication
The future is PetGen
Make way, boomers and Gen Xers. Millennials and Generation Z are remaking how Americans view pets and veterinary care.
Client Communication
Be the Center of Attraction
Why waste time looking for new clients if you don’t know why pet owners are leaving? Correct your hospital’s problems and start a marketing campaign.
Client Communication
The Value of Empathy
Actively listening and focusing on feelings are keys to building stronger client relationships in veterinary practice and reducing the risk of compassion fatigue in yourself.
Client Communication
Start Charging for Your Phone Time
These are the type of calls you should be converting to veterinary telemedicine, meaning advice you give over the phone and charge for.
Client Communication
Virtual care is the reality
General practitioners, specialists and even students have a role to play in the evolution of telehealth and the elimination of barriers to veterinary services.
Client Communication
Buy the Dozen
Persuading clients to purchase a 12-month supply of preventives in your veterinary practice gets easier if you explain the benefits well and price your products competitively.
Client Communication
You Can’t Afford Not To
Solutions are available for clients who lack the means to pay for veterinary care. Whether the answer is insurance, crowdfunding or something in between, the outcome is comforting for the pet, the owner and the soul.
Client Communication
How to Avoid a Vaccination Confrontation
You might not be able to change the beliefs of anti-vaxxers, but you can communicate the veterinary perspective.