Practice Management
Get the best out of your team
Instead of a traditional top-down approach during which the employee suffers through a list of all the things he failed at throughout the past year as he waits to hear if he got a pay raise, consider letting the employee lead.
Practice Management
I’m not a merchant
Dan Truffini’s article “Don’t sell yourself short” [December 2017/January 2018] is nothing less than disgusting.
Patient Care
Wellness Plans Make Great Business Sense
More client visits and more spending occur when pet owners choose packaged preventive care, especially when they can make monthly payments.
Client Communication
Reach Out and Touch Someone
Focused marketing efforts can cure the ups and downs of seasonality.
Practice Management
Rethinking the Sales Funnel
Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.
Practice Management
Turn Hardship Into Fellowship
Start a charity or work closely with one to ensure that the pets of a financially challenged client get the care they need.
Client Communication
You’re Fired!
When clients behave badly, sometimes the right thing to do is tell them goodbye — permanently.
Merchandising
In Defense of Sales Reps
Maximize the relationship with your vendors to help grow your veterinary practice and better serve clients.