I’m not a merchant
Dan Truffini’s article “Don’t sell yourself short” [December 2017/January 2018] is nothing less than disgusting. I have spent my entire 36-year career working to correct the public perception that veterinarians are not “real” doctors. This contemporary doctrine on veterinary practice management, which emphasizes “tapping revenue potential” in every way possible, distorts our image from “medical professional” to “merchant.” It does nothing but damage and devalue years of hard-won respect and trust.
I am rather a lone voice in this new wilderness ruled by MBA wolves, so this old dinosaur is glad to be closer to the end of the road than the beginning, seeing the way in which our profession’s mission has mutated, like a virus turning pathogenic, away from providing valued medical services and more toward devising new and exciting ways to suck cash out of our clients’ pockets.
Dr. W.S. Furie is from Rocky Ridge, Maryland.
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