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Patient Care

Client Communication

Consistency Creates Credibility

When applied to pet nutrition, consistent messages create credibility and promote compliance.

Client Communication

Three C’s Forge Strong Bonds

Culture, communication and consistency help veterinarians partner with clients and focus on patient health.

Innovation/Technology

Giving It Their Best Shot

A $25 million prize awaits the discoverer of a nonsurgical sterilant for dogs and cats, but reproductive biology is complicated.

Innovation/Technology

Why a Virtual VCPR Is Necessary

To provide veterinary care for a patient, a veterinarian-client-patient relationship must be established. VCPR laws were instituted to ensure pets received adequate professional veterinary care, but the VCPR requirement has become more of a barrier for pet owners who can’t access or afford traditional care.

Patient Care

Tear Down the Wall

A spectrum of care approach might better address clients of limited means, lowering the barrier to care.

Client Communication

Teamwork Makes the Treatment Work

It behooves general practitioners to stay up to date on the science of dermatology.

Patient Care

Wiggle Room

Don’t overwhelm clients by offering too many parasite prevention options.

Patient Care

How to Succeed in a Mixed Animal Practice

You can’t make a career out of mixed animal practice? Oh, contraire.

Patient Care

Pet Projects

A one-stop grooming and veterinary care location provides peace of mind that the pet will have quick and easy access to pet professionals.

Client Communication

Gen M

Millennials want to feel connected to a business and be at the center of the service experience more than older generations do.
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