
Client Communication
How to Explain the Value and Cost of Proactive Care
Your clinical recommendations will gain better traction with clients if you speak in layman’s terms and outline the whys.

Patient Care
A Bird’s-Eye View of Ocular Exams
Failing to put patients at ease is a missed opportunity for clinicians trying to diagnose conditions such as KCS and uveitis.

Client Communication
How to Not Talk Like a Salesperson
To achieve client buy-in around pet food, start with the four P’s: permission, problem, practice and philosophy.

Client Communication
How to Create Lasting Connections
Veterinary teams that prioritize client education and partner with pet owners help strengthen the human-animal bond and foster proactive health care.

Patient Care
The Bowl Truth
Improper selection and maintenance of pet food bowls could create an unsafe environment for pets and people.

Client Communication
Distant Docs
As the demand for virtual care grows, veterinary professionals find more work-from-home opportunities.

Patient Care
Catering to Clients
It’s time to embrace concierge medicine and incorporate it into everyday veterinary practice.
Client Communication
Keep Skin in the Game
A primary veterinarian managing an itchy pet’s long-term care can strengthen client loyalty by collaborating with a specialist.

