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Patient Care

Giving It Their Best Shot

Innovation/Technology

Giving It Their Best Shot

A $25 million prize awaits the discoverer of a nonsurgical sterilant for dogs and cats, but reproductive biology is complicated.
How to Explain the Value and Cost of Proactive Care

Client Communication

How to Explain the Value and Cost of Proactive Care

Your clinical recommendations will gain better traction with clients if you speak in layman’s terms and outline the whys.

A Bird’s-Eye View of Ocular Exams

Patient Care

A Bird’s-Eye View of Ocular Exams

Failing to put patients at ease is a missed opportunity for clinicians trying to diagnose conditions such as KCS and uveitis.

How to Not Talk Like a Salesperson

Client Communication

How to Not Talk Like a Salesperson

To achieve client buy-in around pet food, start with the four P’s: permission, problem, practice and philosophy.

How to Create Lasting Connections

Client Communication

How to Create Lasting Connections

Veterinary teams that prioritize client education and partner with pet owners help strengthen the human-animal bond and foster proactive health care.

The Bowl Truth

Patient Care

The Bowl Truth

Improper selection and maintenance of pet food bowls could create an unsafe environment for pets and people.

Distant Docs

Client Communication

Distant Docs

As the demand for virtual care grows, veterinary professionals find more work-from-home opportunities.

Catering to Clients

Patient Care

Catering to Clients

It’s time to embrace concierge medicine and incorporate it into everyday veterinary practice.
Keep Skin in the Game

Client Communication

Keep Skin in the Game

A primary veterinarian managing an itchy pet’s long-term care can strengthen client loyalty by collaborating with a specialist.
Fearless Feeding

Patient Care

Fearless Feeding

Consider these five tips to enhance nutritional recommendations and the client and human-animal bonds.
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