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Patient Care

All’s Well That Ends Well

Patient Care

All’s Well That Ends Well

A wellness plan might include unlimited office visits, vaccines, physical exams, early screening for serious illnesses, and discounts on various products and services.
A Diabetes Success Story

Patient Care

A Diabetes Success Story

One cat owner, guided by her veterinary-aware daughter, responded appropriately when the clinical signs pointed to a likely diagnosis.
Technically Speaking, They’re Invaluable

Patient Care

Technically Speaking, They’re Invaluable

Behind every successful veterinarian is a phenomenal and usually humble veterinary technician.
Start From Scratch in Itch Cases

Patient Care

Start From Scratch in Itch Cases

A comprehensive patient history is the most important step in working up dermatology cases.
Move Forward by Going Back

Patient Care

Move Forward by Going Back

Many veterinary hospitals provide preventive-care services but don’t explain the importance to clients.
Let’s Protect the Vital Pet-to-Vet Relationship

Merchandising

Let’s Protect the Vital Pet-to-Vet Relationship

Like so many industries, the veterinary community has experienced enormous changes over the past 18 months.

Good News Travels Fast

Innovation/Technology

Good News Travels Fast

Introducing and promoting a digital service — especially one that significantly changes the behavior of your clients and team — isn’t as simple as marketing a new product.
Ace the Test

Innovation/Technology

Ace the Test

How advances in in-house diagnostics are improving veterinary care and freeing up time for the healthcare team
Joint Custody

Patient Care

Joint Custody

Joint health specialists recommend that veterinarians use the Canine OsteoArthritis Staging Tool to evaluate osteoarthritis in dogs.
Breaking With Tradition

Patient Care

Breaking With Tradition

If the data does not back up predictions that a telemedicine VCPR leads to harm, then what is the basis for the arguments advanced by some veterinary organizations?
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