Legal Issues

By Popular Demand

Now’s the time for veterinarians to claim their share of the pet health supplement pie.

Merchandising

The successful product launch

Choosing a new revenue item is easy. What is time consuming, and more fruitful, is careful planning and staff and client education.

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Lunch and Learn 2.0

What you do in advance of a staff meeting and how you utilize your veterinary sales reps can improve employee buy-in and, in turn, client compliance.

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Who Wants Seconds?

Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.

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Rise to the challenge

Are you ready to get serious about winning back your pharmaceutical revenue as opposed to throwing in the towel?

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Re-examine your pharmacy

Whether a medication is for seizures, arthritis, allergies, inflammatory bowel disease, pain or recurrent infections, why would you continue prescribing drugs without doing frequent rechecks and laboratory testing?

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Supplement your finances

Pet owners are going to purchase nutritional aids with or without your involvement. Wouldn’t you prefer to be the expert they consult and the source of the products?

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Keep some skin in the game

Skin conditions are often long-term problems with some seasonality or chronicity. Clients get frustrated when the symptoms don’t get better.

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The internet script

Embrace technology and send a text or email to the client when you have verified that the prescription is ready for pickup.

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A day in the shoes of a pharma rep

Start a conversation the next time a rep visits and learn about the client demand outside your hospital.

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