Client Communication

Buy the Dozen

Persuading clients to purchase a 12-month supply of preventives in your veterinary practice gets easier if you explain the benefits well and price your products competitively.

Legal Issues

By Popular Demand

Now’s the time for veterinarians to claim their share of the pet health supplement pie.

Merchandising

The successful product launch

Choosing a new revenue item is easy. What is time consuming, and more fruitful, is careful planning and staff and client education.

Merchandising

Lunch and Learn 2.0

What you do in advance of a staff meeting and how you utilize your veterinary sales reps can improve employee buy-in and, in turn, client compliance.

Merchandising

Who Wants Seconds?

Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.

Merchandising

Rise to the challenge

Are you ready to get serious about winning back your pharmaceutical revenue as opposed to throwing in the towel?

Merchandising

Re-examine your pharmacy

Whether a medication is for seizures, arthritis, allergies, inflammatory bowel disease, pain or recurrent infections, why would you continue prescribing drugs without doing frequent rechecks and laboratory testing?

Merchandising

Supplement your finances

Pet owners are going to purchase nutritional aids with or without your involvement. Wouldn’t you prefer to be the expert they consult and the source of the products?

Merchandising

Keep some skin in the game

Skin conditions are often long-term problems with some seasonality or chronicity. Clients get frustrated when the symptoms don’t get better.

Merchandising

The internet script

Embrace technology and send a text or email to the client when you have verified that the prescription is ready for pickup.

Page 3 of 512345