From the Editor

Improve Your Online Sales

We’ve got the secret to making your veterinary clinic’s online pharmacy a serious moneymaker.

Merchandising

Sales in a Stay-at-Home World

Regardless of whether you buy a particular product or service, the company representative is deserving of your time. You never know when a business relationship will pay off for your hospital and clients.

Merchandising

Pick a Winner

Don’t try to sell every flea and tick preventive. Settle on a favorite and get to work educating your team and clients.

Merchandising

Is It Time for a Change?

Core training isn’t just for the athletically inclined. Bring your teams together as often as possible to talk about retail products and client messaging.

Merchandising

How do you measure up?

Client feedback is essential for improving a practice, especially in the purchase of pharmaceuticals and food. If a pet owner is disappointed and you don’t know why and can’t make amends, you might have lost a patient.

Innovation/Technology

Enjoy the payoff from a new client payment system

The latest technology can assist with data analytics and inventory management in veterinary practices. The ability to accept chip cards fights fraud.

Merchandising

Count down to 2020

Figure out what truly belongs in next year’s inventory for your veterinary practice and plan ways to spread the word — and education — to your team and clients.

Merchandising

Veterinarians sell 74% of pet medications

E-commerce’s growing share of the pet medications market stands at 15%, but veterinarians maintain majority control and are fighting back with internet pharmacies of their own.

Merchandising

From Irrelevant to Significant

Veterinary clinics that commit themselves to getting more patients on parasite protection — and doing it the right way — will see their numbers improve.

Client Communication

Buy the Dozen

Persuading clients to purchase a 12-month supply of preventives in your veterinary practice gets easier if you explain the benefits well and price your products competitively.

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