Products and Services to Enhance Your Veterinary Business
Think back to what your veterinary practice looked like 10 years ago and how it compares with what you see today. Was there a new gizmo, procedure or pet owner trend that made you nervous? Did all of it stick — or did some of the “latest and greatest” fade away with time? Ultimately, did all of the change brought on throughout the decade create a net positive for people, pets and the planet? Despite all of the growing pains, passing trends and fear of change, this is likely the case.
Editor’s Note: Read the complete digital issue here.
Now think about what your practice might look like in another 10 years. There’s no doubt that change will come. And, if the past two years are any indication, it will likely arrive at an even greater rate. Do you find yourself anxious about what that might mean or hopeful for new possibilities?
We like to think of innovation as an exciting harbinger of a better future for pets, clients and veterinary professionals. But it may not always feel that way in the moment. When considering innovation in the practice, think about what has staying power and what changes will bring about better outcomes for your team and the patients for which you care. Try to look beyond the here and now and consider the long-term impact for your patients.
When flipping through the pages of our 2022 Clinic Innovation Guide, we think you’ll be excited by the possibilities. From new products aimed at addressing practical issues (see all of the categories below) to forward-thinking organizations looking to partner with veterinary healthcare professionals to advice that just might make your life easier, this issue focuses on change that will hopefully bring a smile to your face 10 years down the road.
Check out the new product announcements below, take a closer look at the R&D process with our Behind the Design series, or gain deeper insight into the mission behind some organizations in the animal health industry with our Vision Statements series.

Veterinary care does not stop when the client and patient walk out of your practice. It’s critical to make a clear, lasting connection with your clients to ensure compliance and regular visits. See if these products and services can lead to more effective communication in your practice.

There are so many options for pet owners these days — online services, big box stores and more. But your veterinary team has so much to offer — you bring professional, informed and unbiased recommendations to clients with whom you share a personal connection. Do what’s best for your clients by making expert recommendations, and take the next step for your practice by offering these products on site. Here are a few sponsored options that might help you get started.

More and more diagnostic testing options are becoming available for clinicians to access in their practice. From high-quality radiography at your fingertips to a handheld dental imagery solution, these products offer effective, convenient options for your business.

It’s no secret that major advances in telemedicine and artificial intelligence are making an imprint on veterinary medicine — and those are just two examples. Clients are increasingly receptive to harnessing the power of technology to improve the health of their pets, and these options are becoming more convenient and affordable each day. See some options that might help your practice take a leap forward.