MerchandisingDon’t Sell Yourself ShortWhether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker.Client CommunicationEliminate Fear in Pets — and in Your ClientsSimple solutions start in the veterinary clinic with the initial phone call and extend to the products offered at checkout.Patient CareLess Pet Stress and Anxiety Leads to Better MedicineSatisfying a patient’s emotional needs requires buy-in from most or all of the veterinary team.Page 4 of 41234