Practice Management

Goodbye fear, hello referrals

When a cat or dog shows signs of anxiety or fear, the owner might demonstrate myriad emotions herself — from shame, embarrassment or confusion to nervousness, anxiety or even fear.

Patient Care

Lost in translation

Failure to accurately assess a patient’s body language can lead to a petrified animal, an unproductive exam and poor owner compliance.

Patient Care

The road to fearlessness

Many restraints, customized to the size of the pet and the car, are available for dogs and cats.

Patient Care

The changing face of dentistry

If the patient’s mouth is painful at meal time, the animal can develop an aversion to the food or to eating in general.

Patient Care

The fearless exam room

Newer philosophies call for avoiding high-pitched baby talk when working with a canine patient and adding a soft, lower frequency music source inside the exam room.

Patient Care

The war on feline wellness

You can start to recapture feline clients if you embrace strategies designed to reduce fear, anxiety and stress at home, in the lobby and in the exam room.

Social Media

Don’t Fear the Unknown

Market your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.

Merchandising

Don’t Sell Yourself Short

Whether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker.

Client Communication

Eliminate Fear in Pets — and in Your Clients

Simple solutions start in the veterinary clinic with the initial phone call and extend to the products offered at checkout.

Patient Care

Less Pet Stress and Anxiety Leads to Better Medicine

Satisfying a patient’s emotional needs requires buy-in from most or all of the veterinary team.

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