Practice Management

Don’t be a fraidy-cat when marketing

Advertising is a whole different animal. You first need to focus on a marketing plan that is actionable and measurable.

Social Media

Power down

Going without your phone, email and other technological connections for days or even weeks can transform your world.

Innovation/Technology

Is Your Website ADA Compliant?

The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.

Innovation/Technology

Content Rules

A dusty old website is a turnoff to visitors, so spruce it up now to connect with potential clients and engage your regulars.

Social Media

Make Every Post Count

A passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.

Human Resources

No social media policy? Get one posthaste

Team members aren’t protected if they post about a workplace topic unrelated to employment terms.

Social Media

Eliminate ‘blank page’ blogging syndrome

An editorial calendar covering a full year and linked to seasonal events will provide ideas for fresh, relevant website content.

Social Media

Free publicity!

Those who excel at earning media placements do their homework before they send a single pitch.

Social Media

Don’t Fear the Unknown

Market your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.

Client Communication

5 Online Marketing Musts

Is your clinic website optimized for mobile users? Do you populate the website with videos? Now add more.

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