Innovation/TechnologyContent RulesA dusty old website is a turnoff to visitors, so spruce it up now to connect with potential clients and engage your regulars.Social MediaMake Every Post CountA passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.Human ResourcesNo social media policy? Get one posthasteTeam members aren’t protected if they post about a workplace topic unrelated to employment terms.Social MediaEliminate ‘blank page’ blogging syndromeAn editorial calendar covering a full year and linked to seasonal events will provide ideas for fresh, relevant website content.Social MediaFree publicity!Those who excel at earning media placements do their homework before they send a single pitch.Social MediaDon’t Fear the UnknownMarket your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.Client Communication5 Online Marketing MustsIs your clinic website optimized for mobile users? Do you populate the website with videos? Now add more.Social MediaGet With the ProgramThe most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.Client Communication5 SEO Techniques You Can Implement TodayMaximize your veterinary clinic website’s visibility so internet users — and potential clients — can find you easier.Social MediaEnjoy Instant Instagram SuccessBy creating an Instagram account, converting to a business profile and using Instagram just like pet owners do, you’ll tap into something very special.Page 3 of 3123