Practice ManagementDon’t be a fraidy-cat when marketingAdvertising is a whole different animal. You first need to focus on a marketing plan that is actionable and measurable.Social MediaPower downGoing without your phone, email and other technological connections for days or even weeks can transform your world.Innovation/TechnologyIs Your Website ADA Compliant?The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.Innovation/TechnologyContent RulesA dusty old website is a turnoff to visitors, so spruce it up now to connect with potential clients and engage your regulars.Social MediaMake Every Post CountA passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.Human ResourcesNo social media policy? Get one posthasteTeam members aren’t protected if they post about a workplace topic unrelated to employment terms.Social MediaEliminate ‘blank page’ blogging syndromeAn editorial calendar covering a full year and linked to seasonal events will provide ideas for fresh, relevant website content.Social MediaFree publicity!Those who excel at earning media placements do their homework before they send a single pitch.Social MediaDon’t Fear the UnknownMarket your stress-free clinical approach by capitalizing on social media options and optimizing your practice website.Client Communication5 Online Marketing MustsIs your clinic website optimized for mobile users? Do you populate the website with videos? Now add more.Page 3 of 41234