Client Communication

Define and Refine

Rather than spend time and money connecting with all potential clients on social media, focus on your VIPs and their lookalikes.

Social Media

Failure’s Not an Option

Learn what to do when your social media channels stop meeting your objectives.

Practice Management

Postcards, One-Star Reviews and Active Clients

Opening Shots columnist Dr. Ernie Ward answers your questions.

Innovation/Technology

First Impressions

Use the latest digital technology to get new pet owners to your curb or through your door and then coming back for more.

Social Media

The Inside Track

You can’t calculate ROI or progress without knowing where you began. So whenever possible, run a baseline report or download your initial social media statistics so that you can best track your success.

Social Media

Platform Diving

Veterinary practices, particularly those that want to connect with millennials and younger generations, should consider Instagram.

Social Media

Less Ringing, More Appointments

Facebook, Google, Instagram and even business review platforms can streamline the booking process and free up your staff.

Social Media

Stop, Look and Listen

Your social media managers spend time pushing out great content, but do they monitor reactions and complaints? You’re asking for trouble when you ignore pointed replies and simple questions.

Merchandising

How to Market Your Online Pharmacy

One-and-done promotional campaigns won’t sustain a valued revenue source. Email reminders, creative social media posts and an enthusiastic practice team can bring drug sales back to you.

Client Communication

Don’t Go Dark During Dark Times

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

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