Client Communication

Don’t Go Dark During Dark Times

Social media plays a key role during evolving situations like COVID-19. Clients will always count on you for pet care advice and as a voice of reason.

Social Media

The True You

Spend time writing your online biography so that it communicates the essence of your personality and values. Pet owners look for a genuine connection when they search for a veterinarian.

Social Media

5 technology must-haves

Your clients take advantage of everything the modern world has to offer, and so do you. Then why is your veterinary practice so far behind?

Practice Management

Don’t be a fraidy-cat when marketing

Advertising is a whole different animal. You first need to focus on a marketing plan that is actionable and measurable.

Social Media

Power down

Going without your phone, email and other technological connections for days or even weeks can transform your world.

Innovation/Technology

Is Your Website ADA Compliant?

The Americans with Disabilities Act requires equal access to online content. Poke around like a user to find problem areas, and work with your web developer to make fixes.

Innovation/Technology

Content Rules

A dusty old website is a turnoff to visitors, so spruce it up now to connect with potential clients and engage your regulars.

Social Media

Make Every Post Count

A passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.

Human Resources

No social media policy? Get one posthaste

Team members aren’t protected if they post about a workplace topic unrelated to employment terms.

Social Media

Eliminate ‘blank page’ blogging syndrome

An editorial calendar covering a full year and linked to seasonal events will provide ideas for fresh, relevant website content.

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