The North American Veterinary Community, publisher of Today’s Veterinary Business, has announced VMX Virtual, a 3D, immersive and interactive platform that will help transform the trade show industry experience, connecting conference exhibitors and attendees 24/7, 365 days a year.
VMX Virtual introduces advanced gamification and simulation technology developed by Simulocity LLC and applies it for the first time to the virtual trade show industry. The on-demand platform provides a new way to reach and engage customers and opens the door for conference attendees to see everything they want, spend quality time at each exhibit, and expand the number of employees who can affordably “attend” and experience a trade show.
Booths are available for purchase at http://bit.ly/2YSi9nz. Attendees can visit the trade show starting Jan. 8, 2020.
The inaugural VMX Virtual Exhibitor is Hill’s Pet Nutrition, which will use the platform to showcase its products, such as Hill’s Prescription Diet therapeutic pet foods, Hill’s Science Diet, Hill’s Bioactive Recipe and Hill’s Healthy Advantage.
VMX Virtual is not a replacement for the live exhibitions, but rather an extension and additional year-round engagement opportunity for both exhibitors and attendees. The NAVC is the first to introduce this capability in the veterinary field.
Visitors can digitally move through the VMX Expo Hall and experience the entirety of an exhibiting company’s virtual booth, talk live with company representatives, view and download content, watch webinars and videos, and even load up on all the free giveaways.
The virtual booth platform enables people to search by products, services and content, bringing exhibits of interest directly to them rather than having to walk the entire exhibition hall seeking booths of interest. A virtual concierge is available to help guide visitors through the virtual expo hall.
Visitors can add content to their “virtual backpack,” where it can be saved, organized and categorized to share with other members of their practice and to refer back to at any time.
“VMX Virtual is truly the next generation of trade shows, affording participating companies an avenue to better engage with their customers all year long and allowing conference attendees the opportunity to maximize their trade show experience,” said NAVC interim CEO Eugene O’Neill. “People and companies spend thousands to millions of dollars each year going to trade shows or sponsoring exhibits. VMX Virtual lets them get more out of their investment all year long.”
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