The ripple effect
Veterinarians are receiving top-dollar job offers because of a practitioner shortage that is expected to last at least 10 more years.
Predicting the future can be a dicey proposition. However, when you have an overabundance of supporting data, it becomes less of a prediction and more a matter of deductive reasoning. That the case when it comes to the employment marketplace, and the labor market when it comes to the veterinary profession. I have more than […]
Personalized medicine improves outcomes
Preventive care and early detection can enhance the health of pets and the practice.
For veterinary medicine to provide real value to pet owners and real financial success for veterinarians, there is a need to focus on being proactive, appreciating risk factors, closing compliance gaps and managing through evidence-based guidelines. This is the essence of personalized medicine and an opportunity that veterinarians should embrace. I define personalized medicine as […]
Why not follow human medicine?
Physicians offer payment plans to clients, and a veterinary practice can, too.
You need a non-emergency medical procedure that costs about $6,000. Since your health insurance plan includes a $6,500 annual deductible, your doctor asks you to prepay for the procedure. What do you do? It might sound crazy, but it’s not. Situations like this one are happening more often as consumers face higher deductibles in order […]
Rethinking the sales funnel
Use a four-step online strategy to capture new clients and re-engage pet owners who showed initial interest.
A sales funnel is the system you put in place that is tasked with turning local prospects into new clients. It is the foundation of any realistic and sustainable new-client acquisition strategy. This article will teach you how a successful sales funnel operates and will present tactics designed to increase your ability to attract new […]
Use it or lose it
If employees don’t remember much of what they were taught, your training methods may be at fault.
How much of this article will you recall once you return to work? Chances are, you will remember reading a training article, and perhaps you will recall an important point because it related directly to your situation. The reality is that you retain about 5 percent of what you heard in a lecture or podcast, […]
Time to revise your mission statement?
If yours doesn’t elicit an emotional feeling, try again.
Mission statements are dull, boring and useless, and so are annual performance reviews. Now that I have horrified my fellow VetPartners members, let me explain. The issue with most veterinary mission statements, which is the subject of this article, and annual performance reviews, which is not, is that they typically are done poorly. Over the […]