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Marilyn Iturri

Marilyn Iturri

About the Author

Marilyn Iturri is a former editor of Veterinary Practice News magazine who has worked in the veterinary and pet publishing sector for 20 years. Also a veteran of daily newspapers, she freelances as an editor and writer for diverse clients. She lives in Southern California and may be reached at marilyn.iturri@gmail.com

Written By This Author

Patient Care

Ambush Predators

Veterinarians possess the knowledge and products to defeat little blood suckers like ticks and fleas.

Finance

Savvy Spending

Making capital equipment purchases — with some strategic planning — can positively impact patient care, employee morale and practice revenue.

Client Communication

Keep Skin in the Game

A primary veterinarian managing an itchy pet’s long-term care can strengthen client loyalty by collaborating with a specialist.

Client Communication

Teamwork Makes the Treatment Work

It behooves general practitioners to stay up to date on the science of dermatology.

Patient Care

Start From Scratch in Itch Cases

A comprehensive patient history is the most important step in working up dermatology cases.

Innovation/Technology

Ace the Test

How advances in in-house diagnostics are improving veterinary care and freeing up time for the healthcare team

Innovation/Technology

Let There Be Light

Laser therapy improves veterinary patient care, boosts clinic revenue and can deliver an excellent return on investment.

Merchandising

Who Wants Seconds?

Whether you stock therapeutic diets or partner with an online seller, the goal is the same: owner compliance and steady revenue.

Merchandising

A dark secret

How one veterinarian became a diverter of pet medications, and why he might do it again.

Sponsored Content

Charging a Lower Markup for the Care of Chronic Disease Can Help Business

Because each practice is different, veterinarians need to figure out what markup is fair and still allows them to maintain a healthy business, and at what cost pet owners find value and keep coming back.

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