About the Author
Kristi Fender is director of content and PR with Stephens & Associates, a Kansas City agency that works with animal health companies. Before joining S&A, she spent nearly 20 years in veterinary journalism with several animal health publications.
Written By This Author

Veterinary Industry
Small Companies, Big Discoveries
Veterinary clients demanded better treatment options for years.

Merchandising
Retail Value
Maximizing clinic essentials for client satisfaction, patient health and practice success
Pet Insurance
Seize the Opportunity
Some pet insurance companies are seeing major surges in activity since COVID hit.
Patient Care
Forget-Me-Nots
What’s important in multidoctor practices is to establish a protocol for injectable products so that a client seen by one doctor will get the same treatment with another.
Innovation/Technology
See for Yourself
Telemedicine can enhance what practitioners do in otitis cases and cement client loyalty like nothing else.
Merchandising
Animal Health Products Trending Up in 2020
Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts.
Patient Care
How to Incorporate Integrative Care Modalities into Your Veterinary Practice
Tips for adding treatments such as acupuncture and laser therapy for your veterinary patients.
Practice Ownership
Corporate Veterinary Practice Groups: To Join or Not to Join?
What to consider when deciding to become part of a veterinary group or corporation.
Merchandising
How to Grow Your Veterinary Clinic’s Retail Business
Pet owners ask their veterinarians for advice on products — from pharmaceuticals to pet food — so don’t miss the opportunity to add to your bottom line with a growing retail business.
Patient Care
How In-House Diagnostic Testing Drives Success for Veterinary Clinics
The ability to conduct point-of-care diagnostic testing in your veterinary clinic benefits your practice and your patients.
Patient Care
Tips for Purchasing In-House Veterinary Diagnostic Equipment
Factors to consider when purchasing new diagnostic equipment for your veterinary clinic.
Innovation/Technology
Innovations to Watch in Veterinary Medicine
Wearable medical devices, biomarker and genetic testing, 3D printing and virtual care are among the advancements impacting the veterinary industry.
Patient Care
Tips for Sharing Clinic Space With a Veterinary Specialist
A multitude of specialty services can generate revenue, build stronger client relationships and provide better care for your veterinary patients.
Client Communication
5 Ways to Best Communicate with Veterinary Clients
Client expectations for both the level and mode of communication are rapidly changing. Don't get left behind.
Patient Care
The Value of Integrative Veterinary Medicine
This field benefits patients and improves the clinic’s bottom line.
Client Communication
Reality Checks
With chronic ear disease, follow-up care is essential to a successful outcome. Learn to boost compliance, strengthen the human-animal bond and get your patients feeling like themselves again.
Personal Wellness
Career Challenges
Student debt, the practice environment and well-being are among the top issues facing veterinarians and veterinary technicians, an NAVC-commissioned study discovers.




