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Kristi Fender

Kristi Fender

About the Author

Kristi Fender is a senior content specialist with Stephens & Associates, a Kansas City agency that works with animal health companies. Before joining S&A, she spent nearly 20 years in veterinary journalism with several animal health publications.

Written By This Author

Veterinary Industry

Small Companies, Big Discoveries

Veterinary clients demanded better treatment options for years.

Innovation/Technology

Tech It Out

Five veterinary practice challenges solved by emerging innovations

Merchandising

Retail Value

Maximizing clinic essentials for client satisfaction, patient health and practice success

Client Communication

The Text Factor

With (most) veterinary clients, it’s all about the SMS

Pet Insurance

Seize the Opportunity

Some pet insurance companies are seeing major surges in activity since COVID hit.

Patient Care

Forget-Me-Nots

What’s important in multidoctor practices is to establish a protocol for injectable products so that a client seen by one doctor will get the same treatment with another.

Innovation/Technology

See for Yourself

Telemedicine can enhance what practitioners do in otitis cases and cement client loyalty like nothing else.

Merchandising

Animal Health Products Trending Up in 2020

Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts.

Patient Care

How to Incorporate Integrative Care Modalities into Your Veterinary Practice

Tips for adding treatments such as acupuncture and laser therapy for your veterinary patients.

Practice Ownership

Corporate Veterinary Practice Groups: To Join or Not to Join?

What to consider when deciding to become part of a veterinary group or corporation.

Merchandising

How to Grow Your Veterinary Clinic’s Retail Business

Pet owners ask their veterinarians for advice on products — from pharmaceuticals to pet food — so don’t miss the opportunity to add to your bottom line with a growing retail business.

Patient Care

How In-House Diagnostic Testing Drives Success for Veterinary Clinics

The ability to conduct point-of-care diagnostic testing in your veterinary clinic benefits your practice and your patients.

Patient Care

Tips for Purchasing In-House Veterinary Diagnostic Equipment

Factors to consider when purchasing new diagnostic equipment for your veterinary clinic.

Innovation/Technology

Innovations to Watch in Veterinary Medicine

Wearable medical devices, biomarker and genetic testing, 3D printing and virtual care are among the advancements impacting the veterinary industry.

Patient Care

Tips for Sharing Clinic Space With a Veterinary Specialist

A multitude of specialty services can generate revenue, build stronger client relationships and provide better care for your veterinary patients.

Client Communication

5 Ways to Best Communicate with Veterinary Clients

Client expectations for both the level and mode of communication are rapidly changing. Don't get left behind.

Patient Care

The Value of Integrative Veterinary Medicine

This field benefits patients and improves the clinic’s bottom line.

Client Communication

Reality Checks

With chronic ear disease, follow-up care is essential to a successful outcome. Learn to boost compliance, strengthen the human-animal bond and get your patients feeling like themselves again.

Personal Wellness

Career Challenges

Student debt, the practice environment and well-being are among the top issues facing veterinarians and veterinary technicians, an NAVC-commissioned study discovers.

Legal Issues

CBD 101

Two experts explain what is known or uncertain about cannabidiol and what veterinarians need to be aware of legally when considering the use of CBD in practice.

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