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Aaron Massecar

Aaron Massecar

MA, Ph.D.

About the Author

Dr. Aaron Massecar is executive director of the Veterinary Innovation Council and the former vice president of VEGucation at Veterinary Emergency Group.

Written By This Author

Personal/Professional Development

Learning to Thrive

Newly hired veterinarians and their practices have a vested interest in ensuring that continuing education satisfies their long-term needs.

Human Resources

Laws and Borders

Hiring a non-American veterinarian is easier if you familiarize yourself with the various government programs and timelines.

Personal/Professional Development

Trust Your Team to Be Great

Autonomy, a sense of purpose and well-timed feedback can elevate your employees to the next level of performance.

Innovation/Technology

The Future of Veterinary Practice

Forced to pivot because of COVID-19, the profession learned more lessons about telemedicine. The pandemic exposed clinics and clients to pet-only visits and could lead to the rebranding of relief work.

Veterinary Education

The Business of Continuing Education

Now is the time for CE providers and users to demand more from learning experiences and work together to raise the standards.

Innovation/Technology

The Next Frontier

The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.

Innovation/Technology

The not-too-distant future

The Veterinary Innovation Summit showed that pet health care is moving from reactive and acute to proactive and preventive. You can thank telehealth, wearables and other technology-driven ideas.

Innovation/Technology

Where ideas take root

The Veterinary Entrepreneurship Academy is training the next generation of veterinary business leaders.

Innovation/Technology

Get on Board or Get out of the Way

Whether you support it or not, veterinary telehealth is here to stay.

Innovation/Technology

The economics of telehealth

Providing after-hours triage care can improve client service, team morale and job attractiveness.

Innovation/Technology

The future of virtual care

The argument against virtual care in veterinary medicine often boils down to the question of whether the VCPR can be established through virtual care tools in the absence of a physical examination.

Veterinary Industry

Common ground

Working with human health companies that developed similar products removes much of the research and development cost in animal health.

Innovation/Technology

The Changing Veterinary Landscape

We are entering a time of universal access to animal health care.

Veterinary Industry

5 top trends of 2017

More veterinarians are internalizing the locus of control and taking responsibility for their own, and by extension the profession’s, development.

Innovation/Technology

Implement Telehealth to Improve Your Practice

Novices can utilize text messaging, website tools and video platforms to begin elevating the level of client interaction and communication.

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