Today’s Veterinary Business Staff
Retail giant Walmart is partnering with two companies to incentivize pet health insurance and at-home pet services.
The first collaboration provides Walmart customers with up to a 10% discount on pet insurance through Petplan, a 17-year-old insurer based in suburban Philadelphia. The offering is branded as Walmart Pet Insurance.
The second alliance is with Rover, whose website and mobile app facilitate services such as pet sitting, pet boarding and dog walking.
“As a perk for pet owners who book services through Rover, Walmart customers will receive a $20 Walmart gift card for their first completed service and another $20 Walmart gift card if they complete their fifth services within six months,” the company noted.
Both partnerships fall under the umbrella name Walmart Pet Care.
“Especially as adoption rates soar as a result of the pandemic and more people become pet owners, this was the perfect time to launch expanded services in Walmart Pet Care for our customers,” said Melody Richard, the company’s pet merchandising vice president.
The launch came 18 months after the introduction of Walmart Pet Rx, an online and in-store source of pet prescription drugs.
The retail chain hosts dozens of in-store veterinary clinics though arrangements with providers such as Essentials PetCare.
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