Walmart dominates mass-market pet channel
Two-thirds of pet-holding households do their shopping at Walmart.
Walmart is cleaning up in the retail pet aisles.
The market research firm Packaged Facts reported in early August that the merchandising giant has a stranglehold on its mass-market competitors in the sale of pet products. Walmart counts 43 million pet-owning U.S. households in its customer base, easily besting the combined 35 million households claimed by runners-up Target, Costco and Kroger.
Packaged Facts stated that the United States has 67 million pet-owning households, so some of the consumers shop at multiple mass marketers.
“Overall, Walmart enjoys impressive strength in shopper traffic/shopping trips, offering almost unbeatable one-store shopping convenience, making it possible for pet owners to pick up non-pet products, along with pet products of all stripes, in the same place,” said Packaged Facts research director David Sprinkle. “And pet product customers are clearly a growth engine for Walmart.”
Packaged Facts estimated that more than one-third of Walmart pet product purchasers reported buying more pet products from Walmart than a few years ago.
The survey results were published in the research firm’s new report “U.S. Pet Market Focus: Walmart as Competitor.” More information is available at http://bit.ly/2OxibdV.