• NAVC Brands

Vision Statement: Midmark

A Collaborative Approach That Sparks Innovation

Vision Statement: Midmark

Vision Statements: Industry leaders provide a look behind the curtain to discuss their company values and goals in this first-person sponsored essay series.

Midmark is at the forefront of rapid change, fostering an ambitious, collaborative approach with our customers to address not only today’s but also tomorrow’s challenges.

Vital to this effort is the recent opening of our Experience and Technology Centers. These new facilities are central to Midmark’s efforts to improve how care is delivered, enabling a better experience for animal care providers and their patients. 

In these interactive environments, customers learn how design, operational and clinical workflows, equipment, and technologies interconnect to help deliver safer and improved care. 

This knowledge, coupled with on-site collaboration with clinical design experts, is guiding customers to create their own best practices.  

At the same time, our alignment with veterinary thought leaders allows Midmark to apply customer insights that build upon our understanding of the challenges and opportunities faced by veterinarians everywhere. This collaborative approach fuels innovation to best help them create better clinical outcomes for their patients.

Never has attention to design been more important. Our customers are thinking differently about the point of care, and Midmark is uniquely positioned to help them create workflows that are efficient and safe. 

The steps we are taking are driving Midmark’s evolution from an equipment manufacturer to a clinical environmental design partner for our customers. It’s an exciting path for Midmark as we continue to strengthen our role in the care experience. We will continue to collaborate with our customers and focus on what we do best — designing better care. 

For More Info: midmark.com/animal-health


Jon Wells is the president and CEO of Midmark Corporation and an award-winning senior executive with more than 30 years of experience. He works closely with the Midmark executive team to ensure delivery of the Midmark brand promise to design seamless solutions that simplify and enable better care wherever clinician and patient interactions occur.