Today’s Veterinary Business Staff

Nationwide pet insurance has launched a subscription-based, around-the-clock telehealth service, Vethelpline, for non-customers.
Pet owners can register for one-, three- or six-month subscriptions that start at $9.17 a month. Good for up to 10 pets, the service provides subscribers with unlimited 24/7 access by app or phone to a veterinary expert, Nationwide reported.
“In addition to providing guidance on a pet’s general health, behavior and well-being, Vethelpline staff can address urgent toxicology, emergency and critical care concerns,” the company stated.
The experts cannot legally diagnose a condition or prescribe medication, but they might recommend that a pet see a veterinarian.
“Pet families have different needs, budgets and preferences around managing their animal’s care, and we’re excited to offer a telehealth service that makes live, expert pet health advice very accessible,” said Heidi Sirota, Nationwide’s chief pet officer.
Nationwide is the largest U.S. pet health insurer, enrolling more than 1 million animals. Policyholders already have free access to Vethelpline.
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