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Veterinary channel Greenies are available from Covetrus

The distributor will manage sales on behalf of manufacturer Mars Petcare.

Covetrus has become the exclusive distributor of Greenies products sold at veterinary clinics and through the hospitals’ online stores.

The Portland, Maine, company signed an agreement with manufacturer Mars Petcare to distribute Greenies Dental Treats and Greenies Pill Pockets. The deal went into effect May 1.

“With our customer reach, differentiated go-to-market strategy and our industry-leading service organization, Covetrus is uniquely suited to partner with Mars Petcare to drive increased adoption of dental health solutions and medication administration tools for our customers and their clients,” said Matt Leonard, executive vice president, president of North America and global supply chain officer at Covetrus. “This new partnership highlights the opportunity we have at Covetrus to continuously help support veterinarians deliver cost-effective solutions and enhance their client experience.”

Covetrus started doing business in February 2019 following the merger of Henry Schein Animal Health and Vets First Choice.