Jeannette Ferran Astorga
Jeannette Ferran Astorga is the executive vice president of corporate affairs at Zoetis and president of the Zoetis Foundation.
Read Articles Written by Jeannette Ferran Astorga
The veterinary profession is built on purpose. It is also under pressure. As a lifelong pet owner, I’ve seen firsthand how we rely deeply on veterinarians.
Challenges Reshaping the Veterinary Profession
Across the industry, a convergence of challenges is reshaping the profession: rising student debt, persistent workforce shortages, and increasing levels of burnout. These pressures manifest differently across settings. Urban practices often contend with high case volumes and intense client demand, while rural communities face limited access to care for both companion and farm animals. Together, these forces influence who enters veterinary medicine, where they practice, and how long they stay.
At the same time, demand for veterinary care continues to grow, fueled by rising pet ownership, increasing prevalence of diseases, and advances in diagnostics and treatment technologies.
The question today is how we ensure the profession remains sustainable. This starts with recognizing a simple truth: Veterinary medicine is about more than clinical care. It is about the people who deliver it and the conditions that enable them to thrive.
Financial barriers remain one of the most significant constraints. For many graduates, the cost of education shapes career decisions, influencing whether they pursue certain specialties or practice in underserved communities. Efforts like the U.S. Department of Agriculture’s Rural Veterinary Action Plan are steps in the right direction, but financial support alone is not enough.
Veterinary professionals carry a unique emotional burden — from navigating difficult clinical outcomes to supporting clients through deeply personal decisions. Over time, that weight can contribute to burnout and attrition, making retention as critical as recruitment.
Addressing the Challenges
Addressing these challenges requires a holistic approach. That includes rethinking how veterinary teams are structured and supported, from better utilization of veterinary technicians to more flexible career pathways.
It also means investing in the systems that support veterinarians beyond the exam room. Expanding access to mental health resources, strengthening workplace culture, and creating more sustainable practice models are all essential. Efforts like the American Veterinary Medical Association’s Wellbeing and Peer Assistance programs, and initiatives supported by organizations such as the Zoetis Foundation, reflect a growing recognition that supporting the people behind animal care is just as important as advancing the care itself.
Innovation will also play a role. Advances in diagnostics, data, and digital tools have the potential to streamline workflows and support earlier intervention, giving veterinary professionals more time to focus on care. But technology must be implemented thoughtfully, with a focus on reducing strain rather than adding to it.
Improving access to care will require new approaches. In many communities, particularly rural and underserved areas, the challenge is not just affordability, but availability. Expanding telehealth, strengthening community-based care models, and building stronger pipelines into the profession can help close that gap.
Collaborating for a Strong Future
As we approach World Veterinary Day, it is an opportunity to recognize the critical role veterinarians play and the responsibility we share in supporting them. Ensuring a strong future for veterinary medicine will require continued collaboration across industry, academia, and government. By addressing the economic and emotional realities of the profession, we can create a more sustainable path forward.
