A New York City veterinary clinic that charges a membership fee ranging from $8 to $89 a month has raised $20 million to finance the opening of 24 additional clinics by 2025.
Small Door Veterinary is a 1-year-old concierge practice in Manhattan’s West Village that offers an around-the-clock telemedicine service and in-clinic features such as separate cat and dog waiting areas, non-slip floors, and pheromone diffusers. The second location is expected to open this summer on the Upper East Side and the third in Brooklyn by year’s end.
The company founders — entrepreneurs Josh Guttman and Florent Peyre — reported that Los Angeles-based Toba Capital led the $20 million Series A fundraising round.
Membership, or concierge, practices make up a minuscule number of veterinary practices. Small Door Veterinary’s business model provides two plans for pet owners: Access and Premium Plus, according to the practice website.
Cat owners can join for either $8 or $74 a month and dog owners for $12 to $89 a month per animal. The lower-priced membership plan gets clients in the door and telemedicine access. The comprehensive program includes add-ons such as all vaccinations, annual blood tests, biomarker, tick and heartworm screenings, and parasite preventives.
Clients use a mobile app to schedule appointments, conduct unlimited telemedicine chats and access their pets’ medical records.
A spokesperson called Small Door Veterinary “an urban concept,” adding, “They’re excited to continue to prioritize city dwellers but also have plans to expand into less metropolitan areas.”
Small Door Veterinary is a Certified B Corporation, a mark of the company’s commitment to social and environmental leadership.
Staff veterinarians and veterinary nurses are salaried only — no production-based compensation, according to the company. Student debt repayment is available as an employee benefit.
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