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Telehealth service provider Petriage shuffles leadership

Joseph Coury takes the reins from co-founder Allon Freiman, who was named chief strategy officer.

Telehealth service provider Petriage shuffles leadership
From left, Petriage CEO Joseph Coury, co-founder Allon Freiman and chief growth officer Wendy Hennig

Petriage, whose mobile app connects pet owners with veterinarians, has brought in a new CEO to lead the 4-year-old company.

Joseph Coury, former CEO of the business services firm Omni Practice Group, took over from Petriage co-founder Allon Freiman, who became chief strategy officer. The appointment is effectively immediately.

The Bellevue, Washington, company also announced the promotion of Wendy Hennig to chief growth officer. She had been vice president of sales and marketing.

Coury served nine months as CEO of Omni Practice Group, a provider of business, real estate and consulting services to veterinary, dental and medical practices. He previously was senior vice president of the veterinary division at California Bank of Commerce.

“Petriage’s rapid growth, spurred by our ability to tap into the surge in interest in veterinary telehealth as the result of the coronavirus pandemic, is getting us closer to accessing external sources of funding,” Freiman said. “Joe’s experience as a proven team leader with deep knowledge of veterinary practice operations and economics and his superb animal health industry credentials and connections make him the right person to take the reins at this exciting time to lead Petriage through its next phase of growth.”

Freiman envisions a bright future for Petriage, whose services includes pet teletriage, teleconsult, telemedicine and telemonitoring.

“We have a wealth of potential opportunities in, for example, other AI-driven applications, expanding internationally and incorporating data from wearables, where Petriage’s adaptable technology positions us for success,” he said.

The company reported completing two funding rounds and a convertible note sale and is considering Series A financing to pay for future expansion.


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