Today’s Veterinary Business Staff
Veterinary equipment manufacturer Midmark Corp. has rebranded in recognition of becoming what it calls a “clinical environmental design company.”
The Dayton, Ohio, company, which also makes equipment for the human medical and dental industries, announced the launch of a new website, logo and tagline.
“Care providers are always looking for new approaches, innovative technologies and proven solutions that can help enhance the patient and caregiver experience and improve the quality of care provided,” said John Baumann, Midmark’s president and CEO. “At Midmark, improving the experience between the patient and caregiver is at the heart of everything we do. Whether we are talking about a doctor’s office, dental practice or veterinary clinic, better care starts with a better-designed care environment, which leads to better outcomes.”
The company’s tagline was changed from “Because we care” to “Designing better care.”
“It elevates the importance of design in the customer’s mind,” Midmark stated. “Helping them understand it’s not just about the space, but also how it is used and the people interacting within it.”
The company maintains operations in eight U.S. cities and in India, Italy and the United Kingdom.