Today’s Veterinary Business Staff

The American Animal Hospital Association, an accreditor of more than 4,500 veterinary clinics in the United States and Canada, has hired Garth Jordan, MBA, as CEO.
Jordan will leave the Chicago-based Healthcare Financial Management Association, where he has served for four years as senior vice president and chief strategy officer. His appointment is effective Aug. 31.
According to AAHA, Jordan “spearheaded an initiative to make HFMA the ‘Netflix of associations’ by designing and executing a digital transformation of their business model.”
“HFMA’s retention rates increased more than 5% and new member acquisition increased more than 20%,” AAHA reported.
Jordan replaces Michael Cavanaugh, DVM, DABVP (emeritus), who resigned after 10 years as CEO.
“After a thorough search that included many highly qualified candidates, we selected Mr. Jordan for his strong culture acumen focused on achieving organizational purpose and his proven experience in member-centric association leadership and health care, as well as his fresh, inspiring outlook and vision,” said AAHA President Guylaine Charette, DVM.
The Healthcare Financial Management Association has a membership of more than 56,000 finance leaders and professionals working in human health care.
Jordan said his new employer, AAHA, “must strive to offer robust personalized content, including relevant learning opportunities, community engagement and solutions to problems.”
“Over the past 15 years, I have served in executive roles, including three C-level roles — chief operating officer, chief financial officer and chief strategy officer — all of which has prepared me to lead diverse teams through strategic planning and successful execution of organizational goals,” he said.
AAHA is headquartered in Lakewood, Colorado. Jordan earned his master of business administration from the University of Colorado at Denver.
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