If you were among the record-setting 28,000 attendees at VMX 2023, you likely earned only a small percentage of the 1,300 hours of continuing education offered and hopefully found time to laugh with actors Kevin Bacon and Cole Hauser and dance to Lady A. What you might not have done was catch up on all the news pouring out of the Expo Hall and the 600 exhibitors, including 100 startup companies.
I’m here to help. Here are just a few highlights from the corporate world.
- TEEF For Life won the sixth annual Pet Pitch Competition for Protektin42, a prebiotic water supplement that supports canine dental hygiene.
- Coming in March from Hill’s Pet Nutrition is Prescription Diet ONC Care, a recipe formulated for feline and canine oncology patients.
- Vetsource previewed enhancements to its prescription management system and announced updates to its veterinary practice compensation program.
- AnimalBiome released studies on gut health in domestic cats and fecal microbiota transplantation in cats with chronic digestive issues.
- Nationwide pet health insurance launched programs supporting the spectrum of care. Check out spectrum-of-care.com.
- Clear Health Pass introduced the Covid Pet Test in partnership with Premiere Medical Laboratory Services.
- One of the marketing grand prizes at the VETTY Awards went to Zoetis and Fingerpaint Group for the TV commercial “Itty Bitty Invaders.” The complete list of winners is at thevettys.com/2022-winners.
- An American Regent Animal Health study found that veterinarians aren’t doing enough to educate clients about canine osteoarthritis.
- The Heart + Paw hospital network unveiled a co-ownership program for entrepreneur-minded veterinarians.
- The newest Purina Pro Plan Veterinary Diet, from Nestlé Purina PetCare, is OM Metabolic Response+Joint Mobility Canine Formula.
You get the idea. If you would like to attend VMX next January, early-bird registration costs only $125 at navc.com/vmx. I’ll see you in Orlando.