Disaster communication tools available for download
Veterinary hospitals can educate stranded pet owners and issue online status reports.
Digital marketing guru Eric D. Garcia is inviting veterinary practices to download a free resource kit designed to help them communicate with pet owners during a natural disaster like the one that struck Texas in late August.
The offerings include a client letter, in English and Spanish, that explains how to care for pets when veterinary care isn’t readily available.
Also available at www.simplydonetechsolutions.com/harvey are two instruction sheets: “How to Share Vital Updates to Your Google Business Listing” and “How to Set an Auto Reply on Facebook.” The latter resource “will help reduce multiple messages from clients wondering why their veterinarians hasn’t responded to messages on Facebook,” Garcia said.
Garcia, a social media columnist for Today’s Veterinary Business and CEO of Simply Done Tech Solutions, said more people need to know how to help their pets during a disaster.
“Everything is on how to prepare for one,” he said. “That’s great if you prepared, but what can you do if you didn’t prepare?”
The resource kit has “gotten quite a bit of traction” with Garcia’s clients in the Houston area, he said.
“It’s what I can do to help practices currently in distress,” he said.