Patient Care

The forgotten feline

Too many veterinary practices focus on dogs in their marketing efforts. Cats and their owners deserve your attention.

Social Media

Make Every Post Count

A passive approach to Facebook won’t win you any fans. You need to engage with your audience through content that is fresh, inviting and enjoyable.

Practice Management

Turn a negative into a positive

It’s not uncommon to have clients update a review to show a better star ranking or to delete the review.

Innovation/Technology

Picture perfect

Violating copyright law can cost your practice in more ways than one. Now is the time to scour your website, social networks and marketing materials for ill-gotten images.

Client Communication

Connect With Clients of All Ages

Don’t assume a millennial won’t want to talk to you by phone or in person and will favor online options.

Diversity and Inclusion

From tolerance to inclusion

The practice of inclusion does not preclude the practice of tolerance. In fact, inclusion is dependent on tolerance.

Practice Management

‘How may I assist you?’

If a pet owner reaches out and you don’t respond within a reasonable time frame, how much revenue are you losing?

Innovation/Technology

Show the love

Veterinary medicine is so dead set on acquiring new clients that we hardly stop to tell existing clients how much we appreciate them.

Client Communication

Connect with clients through stories

Sharing authentic stories and successful outcomes is a winning scenario across the board.

Social Media

Get With the Program

The most important mobile app — you must have one — is the one with your veterinary clinic’s name on it.

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