From the Editor

The Past and the Future

Who wants to own a veterinary hospital? Listening to the American Veterinary Medical Association’s chief economist, Dr. Matthew Salois, I found out that fewer people do.

Practice Management

The price is right

The Pet Owners Economic Value Study reveals what pet owners are willing to pay for veterinary care. Clients ages 19 to 29 are an attractive customer segment.

Practice Management

What’s your game plan?

You can’t rely on a stroke of luck to get your practice to the next level. Strategic planning and written goals are essential.

Client Communication

A balance of power

The relationship between pet owners and veterinarians is a two-way street. The digital age and the transparency it created has turned clients into pet care partners.

Personal/Professional Development

What I am looking for in a job

“A hospital that offers excellent mentorship and a positive practice culture is certainly a viable option for a first-year veterinarian like me even in the absence of room for advancement.”

Veterinary Nursing

5 things you didn’t learn in school

Your clinical skill set is important, of course, but there’s more to being a veterinary technician if you want to thrive and survive.

Veterinary Industry

So far, so good in 2019

Taking a look at the overall veterinary clinical volume during the third quarter of 2019.

Business Insurance

Building a case for a builder’s risk policy

You should purchase additional insurance coverage whenever your veterinary practice is under construction or undergoing a renovation.

Human Resources

Fix the disconnect

Bad communication will stunt a veterinary practice’s growth. Staff meetings and active listening can ease tensions and create a more productive workplace.

Client Communication

A group effort

Improving client education and compliance requires proper training of the entire veterinary team. Accurate and consistent messaging is key.

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