AVMA releases Market Share Estimator tool
Practice owners can use the resource to identify realistic goals for growth.
Estimating a veterinary hospital’s market share and findings ways to improve it is the objective of a new downloadable worksheet offered by the American Veterinary Medical Association.
AVMA members can access the Market Share Estimator at http://bit.ly/2ZddCfb.
The worksheet “provides companion animal practices — those that treat dogs, cats, birds, and horses kept as pets — a step-by-step process to calculate the potential size of your local market, identify your current market share and set realistic goals for growth,” according to AVMA.
“The formulas provided in the worksheet take into account the specific location of the clinic and the animal species that it treats.”
Also available from AVMA is the Personal Financial Planning Tool at http://bit.ly/2IzjSI5.