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Kimberly Ness

Kimberly Ness

About the Author

Kimberly Ness is senior vice president of insights and marketing for Trone Research and Consulting. sights for veterinarians seeking to better serve today’s pet owners. She has experience in a variety areas including pharmaceuticals, biologicals, diagnostics, pet health insurance and nutrition targeting veterinarians, staff and pet owners. Diggo is a quarterly research brief powered by Trone Research and Consulting that provides actionable market insights for veterinarians seeking to better serve today’s pet owners.

Written By This Author

proactive health care

Client Communication

The 3 Components of Accessibility

Opportunities for proactive patient care are more common than you think.
nutraceuticals

Merchandising

Cash in on the Opportunity

Clients want veterinarians to provide advice and recommendations about nutraceuticals. If you’re not part of the discussion and not stocking supplements, pet owners will look somewhere else.
pet food

Patient Care

Pet Owners Beg for Nutrition Advice

Your clients struggle to navigate the saturated marketplace of pet food and treats. Are you missing an opportunity to help them?
Walmart

Veterinary Industry

Ready or Not, Here Comes Walmart

A survey reveals how pet owners might respond to the retail giant’s veterinary service offerings.    
veterinary care

Practice Management

Competing in a World of Disruption

Independent practice owners who diversify their business model can better respond to the younger generation’s demand for different types of veterinary care.
pet owners

Client Communication

A balance of power

The relationship between pet owners and veterinarians is a two-way street. The digital age and the transparency it created has turned clients into pet care partners.

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