About the Author
Opening Shots columnist Dr. Ernie Ward is an award-winning veterinarian, impact entrepreneur, book author and media personality. When he’s not with family or pet patients, Dr. Ward can be found contemplating solutions during endurance athletics and meditation and on his weekly podcast, “Veterinary Viewfinder.” Learn more at drernieward.com
If you have a question about practice life, personal well-being, leadership or veterinary careers, email openingshotstvb@gmail.com
Written By This Author
Innovation/Technology
Basepaws Screening Tools
Early detection methods that improve pet health outcomesClient Communication
How to Not Talk Like a Salesperson
To achieve client buy-in around pet food, start with the four P’s: permission, problem, practice and philosophy.
Client Communication
How to Expand the Pet Food Conversation
If you want to risk having an argument these days, ask people what they feed their pets.