Sarah Rumple Mahan
Sarah Rumple Mahan is an award-winning veterinary writer and editor living in Denver, Colorado. Sarah has written for Today’s Veterinary Business since 2018, and she became the publication’s editor-in-chief in 2026. Reach her at smahan@navc.com.

A recent survey by AI pet health platform CompanAIn indicates that while pet owners are increasingly seeking digital tools to understand their pets’ health, they want these platforms to integrate directly with their veterinary teams.
Key takeaways from the “Modern Pet Owner Survey” of more than 100 U.S. pet owners include:
- Nearly half of respondents find veterinary reports and laboratory results confusing.
- 67% of respondents stated that plain-language explanations of medical information would be highly valuable in a pet health platform.
- 72% of owners would trust AI-generated health information if it were validated by veterinary professionals
- Two-thirds would be more likely to use a digital platform if their veterinarian had access to the same insights.
Michelle Wiltse, founder and CEO of CompanAIn, noted that owners are seeking tools to organize information and facilitate better clinical conversations. “Today’s pet owners aren’t looking for technology to replace their veterinarian,” Wiltse stated. “They’re looking for technology that helps them become better partners in their pet’s care.”
